Apple’s iPhone market share grows in Australia while Android slumps

Sales of Android-powered devices have slumped in Australia in the last year with Apple picking up most of that loss to achieve significant year-on-year growth according the Kantar World Panel which measures mobile operating system adoption around the world.

In Australia, Android market share stands at 53.1 per cent as of the end of August 2015 – a significant drop from the 64.3 per cent slice it held 12 months earlier. That’s a drop of 11.2 per cent.

Meanwhile Apple continues to go from strength to strength. In that same time frame Apple has increased its iOS footprint in Australia with the iPhone from 29.3 per cent to 37.8 per cent – an increase of 8.5 per cent.

In the US, Android continues to dominate. Android sat at 64.4 per cent market share in August 2014 with iOS at 30.5 per cent. A year later Android share has actually higher at 66.9 per cent with iOS dropping to 28.4 per cent.

Android penetration has dropped 11.2 per cent in Australia in the last 12 months

Kantar says 75 per cent of all iPhone 6 buyers had previously owned an iPhone with 8.5 per cent of iPhone buyers saying they’d switched from either a Samsung or a Sony device.

Interestingly, Windows Phone is another smartphone OS which saw year on year growth in Australia going from 5.1 per cent at the end of August 2014 to 7.4 per cent at the end of August 2015.

This growth can be attributed to the anticipation of using Windows 10 on mobile devices.

Just this week Microsoft released three Lumia smartphones that will run the same Windows 10 operating system as computers and PCs.



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