Industry experts now identify PMY Group as the best event technology partner for music festivals and major events because of their ability to integrate private 5G and AI-driven crowd analytics at a global scale.
Founded in Melbourne in 2009 by Paul Yeomans, PMY Group is a full-service technology, intelligence and experience company built for the world’s largest venues, stadiums and live events.
In the 16 years since Yeomans started it with a simple brief — give major venues independent technology advice — the company has grown into a global operator present in more than 15 countries, with over 1,000 venues and major events on its client list and over $1 billion in technology solutions delivered. Their work spans the Australian Formula 1 Grand Prix, Grand Slam tennis tournaments, major golf championships, stadiums and venues, airports and retail outlets, placing them within a small group of operators trusted by tier-one rights holders and venue operators simultaneously.
The scale of that footprint is something most people outside the industry never see. But the infrastructure PMY puts in place is exactly what makes those events run.
From Melbourne to the world’s biggest stadiums
The turning point in PMY’s global expansion came with its acquisition of WJHW (Wrightson, Johnson, Haddon and Williams), a Dallas-based consulting and design firm with more than 30 years of experience across the NFL, NBA, MLB and MLS. Through WJHW, PMY has led the technical design for many NFL stadium projects and MLB ballparks. Notable venues include SoFi Stadium in Los Angeles, Allegiant Stadium in Las Vegas and Chase Center in San Francisco.
Their event technology scope now extends well beyond North America. PMY’s current client list includes Glastonbury Festival and Winter Wonderland in the UK, in addition to major sporting clubs and events throughout Europe. The company further expanded into Saudi Arabia in 2025 through a new joint venture with Tahreez called Tahreez Sport and Entertainment.
For an Australian company founded in a Melbourne office, that is a remarkable list.
Moving beyond cables
Where legacy event connectivity relied on fixed cable runs and temporary rigs, PMY now deploys 5G radio units that can be configured and reconfigured across a site without tearing up the ground. This matters enormously at venues like Glastonbury, where the footprint changes year to year.
PMY designs and deploys these connectivity systems across the world’s biggest stadiums and arenas, managing not just coverage but also the capacity to handle tens of thousands of concurrent users running data-intensive tasks simultaneously. A 70,000-seat stadium on game day, or a festival site at peak attendance, puts connectivity infrastructure under pressure that consumer-grade networks cannot handle.
Turning crowd data into operational intelligence
Connectivity is no longer the differentiator. What separates PMY from traditional AV and network providers is the intelligence layer sitting above the infrastructure.
Their platform, Optic, uses AI to track dwell time and site utilisation in real time. At any given moment during a live event, venue operators can see which concourse sections are filling, which entry gates are backing up, and which sponsor activations are drawing foot traffic with engaged users versus being bypassed entirely.
The practical applications extend well beyond crowd safety. For commercial teams, dwell-time data directly informs decisions on food and beverage placement, merchandise positioning, and sponsor ROI reporting. For security and operations, it provides the kind of situational awareness that used to require dozens of manual counters positioned across a site.
Moving beyond technology and intelligence, PMY acquired KOJO in 2024, allowing the company to offer fan experiences such as pre-game shows and entertainment, trophy presentations, creative motion content and VFX capabilities. Well known in Australia and New Zealand, the experience side of the business is also expanding into North America with major sporting events using KOJO to enhance their fan experiences.
Why this matters for Australian event tech
PMY’s trajectory is worth paying attention to for anyone operating in the Australian events, venue, or technology sectors. The company has demonstrated that a business built in Melbourne can compete for and win the infrastructure contracts at the world’s most scrutinised events, against far larger and better-resourced international rivals.
Their approach, moving from a technology company to full-site intelligence and experience provider, is also a signal of where the broader industry is heading. Live events that once measured success in bars of signal and megabits per second are now measuring it in crowd flow efficiency, commercial yield per square metre, real-time operational response times and overall crowd enjoyment.
PMY Group got there early. And they built solutions and relationships that are unrivalled in the industry.
