Hisense has unveiled its new and most advanced laser projectors – the XR10 and next generation C3 range – to deliver a true cinema-like experience in your home.
The XR10 and new C3 range were launched at the Consumer Electronics Show in Las Vegas and set a new standard for both quality, ease of installation and flexibility.
Hisense continues to lead the way with its projector range which is backed with more than 2,500 global laser patents and is truly shaping the category.
“Hisense has led the Laser category from the very beginning, and in 2026 we are once again pushing the boundaries of what’s possible within the industry,” said Kevin Ke, Managing Director at Hisense Australia and New Zealand.
“The XR10 and C3 range body our vision of home entertainment, creating immersive, cinematic experiences that turn everyday viewing into meaningful moments, bringing Australian families together to enjoy, connect and create memories at home.”
HISENSE XR10
The new XR10 squeezes in all Hisense’s laser innovation in one compact unit which delivers clarity and scale.
The XR10 can project an image from 65-inch all the way up to a massive 300 inches with a stunning 6000 lumens of brightness making it the brightest long throw laser projector in its class.
What adds to the flexibility of the device is it’s wide optical zoom range along with it’s class leading lens shift capabilities which can move up to 130-degree of vertical and 46-degrees of horizontal adjustment.
This means you can achieve a perfect image and precise installation and alignment in just about any room in your home and all without compromising picture quality.
Under the hood is an industry first liquid cooling system which has been purpose built by Hisense to manage the heat while still maintaining peak brightness.
This advanced at thermal structure and design also reduces operational noise and improves energy efficiency.
“XR10 marks a defining moment for Hisense,” said Ke.
“By combining industry-leading brightness, exceptional installation flexibility and advanced thermal engineering, XR10 establishes a new global standard for cinematic appreciators – delivering performance that brings Australians closer to the movies, sport and entertainment they love.”
HISENSE C3 RANGE
The new Hisense C3 range is built on the rock steady foundation of the C2 and represents a real evolution in Hisense’s laser portfolio.
Designed for easy use in your home, the Hisense C3 range sits on a swivel stand and provides immersive viewing without the need for any complex installation.
But at the same time, Hisense has refined picture quality performance and design and produced a compact and premium laser solution that can be used in any modern living space.
“Hisense’s leadership in Laser technology is driven by a commitment to constant innovation. With every new generation, we advance picture quality, performance and design to create cinematic experiences that enhance how Australians live, connect and enjoy entertainment at home,” concluded Ke.
* Stephen Fenech travelled to Las Vegas for CES with support from Samsung, Hisense, LG, ASUS, Ecovacs, Roborock, Reolink and Lego.
