Smartphone manufacturer and AI device ecosystem company Honor has launched its first batch of products in Australia including advanced smartphones and the world’s thinnest inward-folding smartphone – the Honor Magic V5.
Honor has a plan in place to transition the company from a smartphone maker to an open AI device ecosystem with an investment of more than $US10bn over the next five years for AI and device R&D, platform and software development and open ecosystem programs.
Honor was previously a sub brand of Chinese smartphone giant Huawei but the company was sold in 2020 to the Shenzhen Zhixin New Information Technology consortium.
HONOR MAGIC V5 – $2,599
The Honor Magic V5, at just 8.8mm thick, is the world’s thinnest inward-folding smartphone with a slick design, larger batteries, impressive durability and powerful cameras.
The device has a 6.43-inch front screen and a large 7.95-inch inner display which are both stylus compatible and ideal for note taking, sketching and annotating documents.
It is running the MagicOS 10 operating system and comes pre-loaded with intelligent AI assistant Google Gemini.
It has an all-day use with its 5,820mAh battery and AI enhanced photography with its AI Falcon Camera System which includes a 64MP Ultra Sensing Periscope Telephoto camera, 50MP main camera and 50MP wide camera.
HONOR 400 PRO 5G – $999
The Honor 400 Pro 5G is a smartphone with on-device AI-powered intelligence.
The device can take professional quality photos and convert them into shareable video clips without the need for third party apps or any editing experience.
The device is running MagicOS 9.0 on top of Android to deliver a smooth and intuitive experience with AI features onboard including AI Translation, AI Recorder, AI Format and AI Summary.
The Honor 400 Pro 5G also supports Google Gemini AI assistant and all its features.
There’s a 5,300mAh silicone carbon battery which provides 33 hours of voice calls, 27 hours of offline video and 15 hours of online entertainment.
The device is also built for long tern use – it can retain more than 80 per cent battery health after four years.
“We’re entering the Australian market with a strategic, long-term commitment to build a brand that’s here to stay, contribute to the local tech landscape, and support customers for years to come,” says Matt Segafredo, Sales Director, Aisidi Australia.
“We’re partnering with leading retailers and carriers and investing in a comprehensive after‑sales support network that will ensure a reliable and positive experience for every Honor user.
“With more than 250 million active devices worldwide, we remain focused on cutting‑edge innovation that genuinely excites smartphone users.
“Our latest devices deliver a premium experience, blending striking design with powerful performance, advanced camera capabilities, and intelligent features that enhance everyday life.
“With the Honor Magic V5, users can benefit from a foldable phone that slips easily into their pocket yet opens to a spacious screen for work, reading, and entertainment. Whilst the Honor 400 Pro 5G, on‑device AI means you don’t have to be a photographer or an editing wizard to take great photos, anyone can capture, edit, and share straight from the phone, no extra apps needed.”
Honor is also launching the Honor Pad 10 tablet and the Honor Watch 4 smartwatch and Honor Choice Earbuds Clip wireless headphones.
PRICING
The following Honor products will be available exclusively in Australian stores from December 4, 2025.
– Honor Magic V5 16GB+512GB inward-folding smartphone, (black, gold and white) – $2,599
– Honor 400 Pro 5G, (black and grey) – $999
– Honor Pad 10, (grey). – $599
– Honor Watch 4, (black and gold – $249
– Honor CHOICE Earbuds Clip, (black and purple – $199
