Aussie Formula 1 driver Daniel Ricciardo says Yes to Optus partnership
Australian Formula 1 driver Daniel Ricciardo has joined the Optus team as an ambassador to represent the telco in a range of business and consumer initiatives.
Optus says Ricciardo will bring a fresh and upbeat approach to the partnership which will run for two years.
“Daniel is a world-class, globally renowned go-getter who understands the importance of unrelenting high-performance, innovation through technology, testing and learning and communication and teamwork,” says Optus managing director of marketing and revenue Matt Williams.
“It’s his appreciation of precision, accountability and flawless execution that we will tap into to engage and energise our amazing people and customers.
“Just like our 5G network, Daniel is all about speed and performance and is the perfect partner to work with.”
Ricciardo, one of Australia’s most popular international sport stars, says he’s excited to work with a brand that represents his similar core values and aspirations.
“I saw this as a terrific opportunity to partner with a company that shares my values and ideas and is also passionate about its customers and teams,” Riccardo said.
“I’m definitely a Yes! man and am excited to work with Optus on a range of initiatives that motivate and inspire customers and crucially, staff.
“Optus talks a lot about the speed of their network so I can’t wait to see just how fast their 5G network is.”
Ricciardo will be part of a major Optus brand initiative – it all starts with yes.
“Daniel radiates positivity and optimism and we’re very much looking forward to amplifying this throughout our organisation and for our customers, as we continue to provide options for Australians and our people with our Yes! Attitude,” says Williams.
The Optus’ Yes’ logo will appear on Ricciardo’s Formula One helmet for the remainder of 2020 as well as the 2021-22 seasons.