Amazon has revealed new robotic arm technology that will make it easier and faster for frontline associates to pick, sort and package items to help get your delivery to your door even faster.
The new technology is designed to help staff power through repetitive tasks, boost productivity and improve safety at the same time.
As we enter the year’s busiest shopping period, Amazon has unveiled Blue Jay and Project Luna – two new AI-driven robotic arm systems to reduce physically demanding tasks and open new career paths for Amazon employees.
“Our latest innovations are great examples of how we’re using AI and robotics to create an even better experience for our employees and customers,” says Tye Brady, chief technologist for Amazon Robotics.
“The goal is to make technology the most practical, the most powerful tool it can be—so that work becomes safer, smarter, and more rewarding.”
Blue Jay and Project Eluna build on existing Amazon tech platforms like Vulcan and DeepFleet and enhance the company’s approach to physical AI which learns from contact, co-ordinates at scale and helps people in the real world.
Blue Jay is a set of robotic arms which can help employees with reaching and lifting to fulfil an order.
This dexterous next-generation robotic system co-ordinates multiple arms to perform multiple tasks at the same time.
It can pick, sort and consolidate an order in a tighter space to improve speed and efficiency.
Blue Jay can keep multiple items moving like a juggle that can keep several balls in the air.
Every motion is in harmony and resembles a conductor leading an orchestra.
Blue Jay has been in development for just over a year – a much faster development window when compared to other projects that needed several years to go from idea to reality.
Advancements in AI has helped Amazon compress years of trial and error into months.
Blue Jay is being tested at an Amazon facility in South Carolina where it can pick up, stow and consolidate approximately 75 per cent of various types of items stored at the site.
It will eventually act as a core technology to help power Amazon Sub-Same-Day sites expansion to more than 4,000.
Also announced by Amazon with new agentic AI technology Project Eluna – an AI system that can help streamline Amazon’s Fulfilment Centre operations and anticipate bottle necks and delays.
Amazon likens Project Eluna to moving from paper maps to GPS with the ability to see the entire system.
This new technology is a tool that can analyse all the site data as it happens and look at how the scenarios have been addressed in the past, review all the existing operational best practises and present a detailed reasoning for recommendations.
* Stephen Fenech travelled to San Francisco as a guest of Amazon