It’s been a big year in tech and that’s been reflected in the searches we’ve made in 2021 which have been compiled and analysed by Semrush.
The results include the most searched companies, highest growth in searches, most searched for gadgets and highest growth in searches for gadgets.
Semrush is an online visibility management and content marketing platform that tracks online customer behaviours to help marketers and publishers improve their online efforts.
Semrush’s analysis has revealed some interesting tech trends in Australia including the fact that gaming consoles were the most searched for gadgets in 2021.
Of all the Australian companies, Airwallex experienced one of the biggest growth rates in searches – up 83 per cent year on year while other Aussie companies including Envato, Pentanet, Atlassian and Canva all experienced around 20 per cent increases in year-on-year searches.
Here are the other search results compiled by Semrush:
AUS Top 10 most-searched companies in 2021
- Facebook – 147.1 million
- eBay – 30.8 million
- Netflix – 20.8 million
- Amazon – 12.9 million
- Telstra – 9.8 million
- Canva – 9.4 million
- PayPal – 8.8 million
- Apple – 6.3 million
- Optus – 7.8 million
- Afterpay – 4.3 million
AUS Highest growth in companies searches in Jan 2021
- Cisco Systems – 650 per cent
- Activision Blizzard – 523 per cent
- booking holdings (booking.com) – 213 per cent
- Dell Technologies – 171 per cent
- capgemini – 128 per cent
- Vivendi – 126 per cent
- Canva – 122 per cent
- Rogers communications – 120 per cent
- KDDI – 88 per cent
- Dish Network – 86 per cent
AUS Most searches gadgets overall AU
- Nintendo Switch – 2.9 million
- Xbox Series S – 2.1 million
- PlayStation 5 – 1.4 million
- Oculus Quest 2 – 721,500
- Xbox Series S – 503,400
- Apple AirPods Pro – 354,400
- Nintendo Switch Lite – 305,800
- Apple iPhone 13 – 213,000
- Dell XPS 13 – 173,300
- Nintendo Switch OLED – 164,470
AUS Highest growth in searches for gadgets in Jan 2021
- Nintendo Switch OLED – 604,900 per cent
- Apple iPhone 13 Pro – 98,900 per cent
- Sony FX3 – 23,900 per cent
- Apple iMac 24 inch – 7,100 per cent
- a500 Mini – 4,700 per cent
- Samsung Galaxy Z Flip3 – 2,076 per cent
- Apple iPhone 13 – 1,068 per cent
- Xbox wireless headset – 560 per cent
- Agabyte Aorus 17g – 420 per cent
- PS5 VR controller – 400 per cent
