Modern technology gives us many things.

Sony outlines 2011 product roadmap


Sony has outlined its product range for 2011 including TVs, digital cameras, camcorders, mobile phones and laptops.

  The company emphasised its products will not only offer the latest features but will also link customers to a range of new services to access music and video content online.

Sony has found that one of every five TVs they sold in 2010 were connected to the internet.

Recently Sony launched the Music Unlimited service which allows users to subscribe to audio channels and even create their own playlists and collections which are stored in the cloud (online) and be accessed anywhere.

This service – also called Qriocity – will soon extend to video with users able to download movies to compatible Sony products like TVs, mobiles, PlayStation 3 and computers.

On Sony’s Internet TVs  there will also be some on demand independent channels which will include content by Wired and Billabong.

Other content through this online service will eventually include games and ebooks.

Sony already has an online community of more than 70m people on the PlayStation network and the same log-in will give these users access to the other existing and future online services.


Sony says the number one feature customers are looking for is still picture quality.

Other things like 3D and internet connectivity are important but they all take a back seat to a really good picture.

Sony’s new X-Reality Picture Engine delivers the quality customers are craving with excellent contrast and vibrant colours.

The Sony Bravia NX Series

Sony’s 2011 range of Bravia TVs will include full HD 3D capability and internet connectivity. Users will also be able to make Skype calls with the addition of the camera which is sold separately.

At the top of the line is the HX series which will have all the bells and whistles when it is released in May with sizes 46 to 60-inch.

The next rung down is the NX Series which features the monolithic design, 3D and Internet TV.

Both the HX and NX panels are covered in Corning Gorilla Glass which is just 7mm thick but still two to three times as strong as regular glass and also scratch resistant.


The Sony range of laptop computers has options for all types of user.

The F Series is an entertainment machine with a 16-inch screen capable of Full HD 3D for movies and games. It can also convert 2D content to 3D and also provide high quality audio output. It is available this month for $3,899.

The Vaio S Series has a 13.3-inch screen and is aimed at the business professional with up to 12 hours of battery life and weighing just 1.72kg. They start at $1,399 and are available this month.

The Sony Vaio C Series which has "light emitting plastic"

Our favourite was the C Series which is made out of  “light emitting plastic” which has a distinct glow effect that looks like it belongs in the movie Tron Legacy.

This glow which is achieved by the plastic’s ability to absorb light through its flat surfaces and give off light along the edges of the lid and wristrest. It is available in orange, pink, green and white and are priced at $1,499. There is also a black version priced at $1,699.

Digital Cameras

The standout digital camera was the Cyber-Shot T Series. The TX10 is a go anywhere camera that can be taken underwater up to 5m, dropped at a height of 1.5m and even freeze proof to -10 degrees.

It can also shoot full HD video even underwater and has sweep panorama mode which can produce ultra wide 42.9 megapixel images.  The TX10 is priced at $499 and available this month.

The Sony Cyber-Shot TX10

The W Series is an all-rounder which can capture stunning stills, full HD video, sweep panorama shots and can also be charged via a USB when connected to a PC or Mac – a handy feature for travellers who don’t want to pack the wall charger.

The WX7 is $329 and the WX10 is $399.

The H Series is ideal for travellers because it comes with built-in GPS and a compass. Now users can geotag  their images and plot them on a map so you’ll never forget the place they were taken.

The HX9V (with GPS ) is priced at $599, HX100V $699, HX7V $499 and the H70 is $349.


Sony unveiled its 3D camcorder at the Consumer Electronics Show in Las Vegas. The  HDR-TD10 has twin lenses and can capture full HD through each one. Users can also view their footage on the flip-out screen in 3D without the need to wear glasses.

So anyone who owns a 3D TV doesn’t have to wait for content – they can now create their own.

The TD10 will be available next month and will be priced at $2099.

The Sony Handycam PJ50V

Sony also has a handycam range with a built-in projector on the flip out screen so users can enjoy their footage projected at up to 60-inches on a wall. The PJ10 ($999), PJ30V ($1399) and PJ50V ($1599) will be available next month.

Sony Ericsson

The Sony Ericsson Xperia Arc will be released in a few weeks and will offers some of the technology found in other Sony products including the Bravia Engine to produce amazing video quality and playback.

The slender handset has a 4.2-inch screen and will be running Android version 2.3 when it is released in a few weeks.

It has an 8.1 megapixel camera which can also capture 720p HD video. A HDMI out connection means video and pictures can also be enjoyed on a high definition TV as well.

The Sony Ericsson Xperia Arc