Modern technology gives us many things.

Fingers really do the walking with Yellow Pages on iPad

yellowthumbnew ipad app

Remember when the printed Yellow Pages came out we were told “let your fingers do the walking”.

Now with the release of the digital Yellow Pages purpose-built for the iPad – that is now literally the case.

Users can find businesses relevant to their search and interact with the ad using the touchscreen interface.


The interactive experience includes linking to websites and viewing videos and photos showcasing the product or service you’re looking for.

Developed by Sensis, the Yellow Pages listings also include maps so it’s easy to see the exact location of the company or store you’re looking for.

“We are delighted to announce the launch of the Yellow Pages iPad app. It follows the success of our online, mobile and iPhone offerings, and is part of our multi-channel strategy to ensure Yellow Pages customers continue to be accessible, relevant and easy to find across all platforms,” says Sensis chief operating officer, Gerry Sutton.

“The Yellow Pages book is something of an icon and remains central to our business model, but digital media is changing the way consumers access and process information – and we are embracing that.”

The new iPad Yellow Pages app offers an interactive search experience

Because the Yellow Pages app was built especially for the iPad it utilizes the devices GPS, touchscreen panning and zooming among many other features.

With the adoption of tablets set to increase dramatically in 2011, Sensis knew it had to think about how customers are searching for information.

“By launching this app, we continue to expand to new channels to give users more choice and flexibility as to how they access our content; all of which is great news for the thousands of businesses that advertise with us,” Mr Sutton said.

“Today, with the explosion of technology and advertising channels and the popularity of digital devices, Yellow Pages offers small businesses a growing range of marketing solutions across print, online, voice and mobile services, search engines and online mapping sites, new devices such as the iPhone, iPad, Android devices and Telstra’s T-Hub, and satellite navigation devices, to help deliver more customers through their doors.”

The free Yellow Pages app for iPad is available now on iTunes.