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Fairfax relaunches improved SMH and The Age apps

smhthumbupdated apps

Fairfax Media has launched all-new iPad apps for the Sydney Morning Herald and Melbourne’s The Age newspapers.

The previous versions were just digital copies of the newspapers but the new app has been completely redesigned to offer a more interactive experience.

Usually priced at $8.99 a month, the apps will be available for free for six months thanks to a sponsorship arrangement with Telstra.  

“There has been a huge change in news consumption habits over the last ten years, and recently with more and more emphasis put on mobility,” said Jane Huxley, CEO and publisher, Digital, Fairfax Media.

“With an expectation for consumers to be able to access news anytime, anywhere, it’s increasingly important for publishers to provide a first class news experience that revolves around the consumer. And that’s exactly what we’ve done.”

Readers will find the interface allows them to take control of their experience by either moving page to page or jump to their favourite section in the daily edition.

Today's front page of the new Sydney Morning Herald app

The app also includes the popular sections like Good Living, The Guide, Domain and even the Good Weekend magazine.

But rather than downloading all of them at once, readers can pick and choose the sections they’d like to download when they want.

“We understand how important lift-out sections and magazines are to our readers,” said Paul Ramadge, editor in chief and publisher of The Age.

“In addition to news, the apps allow users to conveniently enjoy their favourite entertainment and lifestyle supplements from both the weekday and weekend editions.

“Our job is to deliver the highest quality, credible journalism across multiple mediums and devices including; print, online, smartphones and tablets.”