Is 3D the next best thing or a flash in the pan?
3D will be everywhere in 2011 and there will be many products to support that – but is it what the consumer wants?
It seems that every second movie out of Hollywood is in 3D.
Last year we also saw the first wave of 3D TVs hit the market with limited success – that’s not to say the products weren’t any good – it’s just that there wasn’t that much 3D content around.
3D sport was also received with mixed reviews. The FIFA World Cup and the rugby league State of Origin series gave us a glimpse of the potential of live broadcasts in 3D.
3D is only going to increase in 2011.
But now we’re seeing the introduction of 3D in smartphones. LG says it will unveil the world’s first 3D smartphone in a couple of weeks.
The good news is you won’t need to wear glasses. That’s been the real hold up for 3D – wearing those dorky glasses.
Ditching the glasses was a popular theme at the Consumer Electronics Show with prototypes of large screen showing 3D glasses free.
But what will be released this year are personal display devices like smartphones and tablets which will this year offer glasses free 3D content on the go.
But the question that needs to be asked is – do we really need 3D on a smartphone or a tablet.
A tablet I can understand – there’s a decent sized screen and the device is often used for entertainment like watching movies.
Now a 3D smartphone is another story. Even on a device with a 4.3-inch screen – how good can the 3D be?
What LG is doing is providing a way to create your own 3D content with a dual lens camera.
This leads me to believe that will be its main use rather than settling down to watch a two hour 3D movie on that tiny screen.
LG’s 3D smartphone may be the first but it certainly won’t be the last.
Is 3D just a flash in the pan? Will be movies, sport or gaming that benefits most? Or will be all three.
There is a steady stream of 3D movies in cinema which will be released for home viewing in 3D as well.
Australians love sport and 3D sport is an attractive proposition.
Gaming is the 3D dark horse. It is already a market that’s bigger than the box office. It is already an immersive experience and 3D will only add to that.
Whether we like it or not there are going to be a lot of companies that will spend millions trying to convince us 3D is the way to go.
Will the consumer respond? Time will tell.
Tell us what you think?