Mobile operator Vodafone will offer fixed broadband connectivity for consumer and enterprise customers when it launches its new service across Australia in 2017.
The fixed broadband service will be delivered as part of the National Broadband Network (NBN).
It was announced by Vodafone CEO Inaki Berroeta who says customers are hungry for data to stream content and stay connected between their home connections and mobile devices.
“Not only are Australians consuming more and more data, they are increasingly using mobile and fixed broadband interchangeably. Consumers are converged, but the telco market isn’t and we want to change this,” Berroeta says.
“Customers want seamless connection, easy-to-understand plans and reliable service – and that’s the proposition we’ll be bringing to Australia.”
Vodafone has a significant mobile footprint with a 4G network that can reach 22 million Australians being used by more than 5.5 million customers.
Vodafone’s service would complement its mobile network so customers will be able to enjoy continuous connectivity whether they are at home or on the move.
“This is a natural progression for our business, and we expect that through a fixed broadband service, Vodafone will become an even stronger competitive force in the Australian telecommunications market,” Mr Berroeta said.
“We’ve heard the message loud and clear, both from our existing customers and Australians who don’t currently have a service with us, that they want Vodafone to offer home and office fixed broadband as well as mobile.
“Just as we have done for mobile, we see a real opportunity to make a difference in the fixed broadband market by delivering great service and value for customers.”
Vodafone has led the charge in many areas in the mobile market including being the first offer unlimited calls and texts on mobile plans, flat $10 per gigabyte data charges and international roaming for $5 a day.
Plans and pricing for Vodafone’s fixed line services will be announced in 2017 closer to the launch date.