VideoWindow really lives up to its name – one minute it’s a window and the next minute it can be displaying information before it returns to its original transparent state as a window.
Tech Guide looked at VideoWindow during the Consumer Electronics Show in Las Vegas.
The adjustable monochrome liquid crystal display modules of the display use the sun as a backlight to transform the window into an ultra-efficient transparent screen
According to the creators of VideoWindow – a Dutch start-up – it has already been deployed in public spaces like airports, hospitals, transport hubs and museums.
It’s an ideal way of displaying information like flight times, bus and train schedules or information about a museum or art gallery display.
This new media platform can be used to provide both information and entertainment.
It also has the potential to change the way advertisements are displayed.
VideoWindow is also about saving space with a product that can be two things – a window when you want it and display when you need it.
It makes use of natural light and can improve an indoor environment while reducing the carbon footprint of a building and saving on energy.
Each module is equipped with a light sensor that can take exterior luminescence and temperature and display content while controlling glare.
The company behind VideoWindow, which is a monochrome display, says the technology is just a few short years away that will enable video window to be a colour panel.
And it could very well form the TV of the future which means every window in your home has the potential to become another screen without taking up any room on your walls.
* Stephen Fenech travelled to Las Vegas with support from LG, Samsung and Hisense.