We already know Samsung is one of the world’s leading TV brands[1] and the electronics giant has expanded its already popular line-up with the launch of Samsung OLED.
The Samsung OLED 4K TV range joins the company’s Neo QLED TVs and are currently available in 55-inch and 65-inch screen sizes.
OLED – Organic Light Emitting Diode – has an organic emissive electroluminescent layer that emits light when a current is passed through it. This means the panel does not need a backlight.
This offers two advantages.
Firstly the OLED’s pixels are either turned on or turned off and, with no backlight to block, it offers incredibly deep blacks.
And from these inky blacks, the Samsung OLED can also produce stunning bright and accurate colour.
The Quantum HDR (high dynamic range)[2] OLED technology has a processor that can examine scenes and boost them in real-time for maximised brightness and contrast.
The result is incredible picture quality and a truly immersive cinema-like home viewing experience.
Secondly, the absence of a backlight means the Samsung OLED TV is also incredibly thin with a sleek eye-catching design.
Its minimalist look and slim flat back profile makes it a natural fit for any home’s décor.
“This new TV range from Samsung goes beyond the typical panel technology to provide remarkable entertainment experiences due to true RGB sub-pixels and HDR10+ technology,” said Jeremy Senior, Vice President, Consumer Electronics, Samsung Electronics Australia.
“Samsung OLED TVs offer the amazing picture quality, incredible colour, and dazzling brightness that Samsung TVs are renowned for.”
The image is enhanced even further with Samsung’s OLED Neural Quantum Processor 4K which offers colour mapping, an OLED brightness booster and AI upscaling technology.
The Real Depth Enhancer can imitate how a human eye perceives depth with high foreground contrast while leaving the background as it is.
The other advantage of OLED is a smooth image – a feature that gamers love. Samsung OLED is capable of displaying games in 4K at 120Hz – so there’s virtually no lag and no blur.
But Samsung OLED TVs are not just a feast for the eyes – they’re also a feast for the ears as well thanks to the onboard True Dolby Atmos®[3].
The TV has upfiring speakers that also enables Object Tracking Sound (OTS)[4] which plays the corresponding sound through the speakers closest to that point of a screen.
So if a plane flies across the screen the speakers will engage to give the viewer an even deeper sense of the plane’s movement. This gives the viewer a surround sound speaker experience – minus the external speakers.
Dolby Atmos[5] also takes the viewing experience to another level to create sounds that surround you and even come from above you.
And that’s just with the TV by itself.
Customers can also take the audio experience to yet another level with the addition of a soundbar like the HW-S800B S-Series soundbar. This means you’ll get great sound from the soundbar unit itself and engaging audio via the TV’s speakers as well. All this is achieved via Samsung’s Q Symphony[6] auto pairing feature and works with Samsung’s OLED TV and Neo QLED TVs and Series S soundbars.
S-Series lifestyle soundbars are ultra slim but still provide room-filling cinematic sound. They can also be wall-mounted as perfect companions to your Samsung OLED TV.
Q-Symphony helps create truly immersive surround sound between Samsung OLED TVs and Samsung S-Series soundbars.
S-Series soundbars have Adaptive Sound[7] which optimises the audio based on the content you’re watching along with Active Voice Amplifier[8] which make words from the screen crisp and clear.
The result is a high-quality home viewing experience like no other.
* This post was supported by Samsung
[1] 16 Years Global No.1 Source – Omdia , Jan 2022. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
[2] Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions
[3] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define ‘True Dolby Atmos’ as featuring an upwards-firing directional speaker for three dimensional sound.
Wireless Dolby Atmos compatible only for selected Samsung soundbars.
[4] The quality of sound effects may vary depending on the source content, installation and environmental characteristics (e.g. ceiling)
[5] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback. Samsung define ‘True Dolby Atmos’ as featuring an upwards-firing directional speaker for three dimensional sound.
Wireless Dolby Atmos compatible only for selected Samsung soundbars.
[6] Samsung Q-Symphony is compatible with all 2021 AU8000 and above and 2022 BU8000 and above Samsung TVs and 2020 Samsung QLED Q80T TV with Object Tracking Sound and above. Sound effect may vary depending on source content and environmental characteristics (including ceiling)
[7] Sound quality will vary depending on source content. Adaptive Sound must be activated via sound mode button on the remote.
[8] Sound effect and performance may vary depending on environmental characteristics. Feature cannot be used in conjunction with Q-Symphony.
