Samsung, the world’s number one TV manufacturer, will enter the 8K TV market with a new QLED TV equipped with artificial intelligence to upscale content to suit the new format.
Unveiled at the IFA tech trade show in Berlin, The Q900R QLED 8K TV will be available in four screen sizes – 65-inch, 75-inch, 82-inch and 85-inch.
Also onboard the Samsung 8K TV will be Real 8K Resolution which will allow for a 4,000 peak nit brightness along Q HDR 8 to optimise the TV’s brightness and colour levels.
Samsung’s proprietary 8K AI Upscaling will also upscale picture and sound to 8K standards regardless of the original source quality.
Whether the content is being streamed or coming through a HDMI source, the Quantum Processor 8K recognises the signal and upscales to content to 8K quality.
The Samsung Q900R also has Direct Full Array Elite – a precise backlight control system to enhance contrast and offer colour accuracy.
And it will also inherit existing Samsung TV features like Ambient Mode so the TV can blend into its surroundings and the One Invisible Connection cable so the TV can be mounted or placed on a surface.
“Samsung is dedicated to delivering the best possible home entertainment experience for Australians. We have continually introduced new TV technology to market for over a decade by continuing to break new ground in design and innovation,” said Hass Mahdi, Samsung Australia, head of audio visual.
“We are always striving to develop the next innovation that enhances the home cinema experience for Australians. This is why we have not only developed 8K display technology, but also provide upscale features in order to support a beautiful and refined experience for all forms of content resolution across the latest TVs from Samsung.
“With so many people buying larger TVs, the higher resolution rate can take picture quality to the next level, allowing you to sit closer but still see the content look just as it was intended, no matter the size or format.
“Samsung 8K TV technology will open a fantastic experience for people seeking to ensure they well placed to view the evolution of content into higher resolution formats.”
Samsung is yet to announce pricing and availability of the new 8K TV range.
* Stephen Fenech attended IFA with assistance from Samsung and Huawei
