The Netflix crackdown on password sharing outside your household appears to be paying off with the streaming giant adding almost six million new subscribers.
This is Netflix’s largest and fastest growth since the COVID pandemic which saw more than 10 million new subscribers coming to the platform.
The growth was for the April-June 2023 period according to its quarterly financial results.
At the end of June, Netflix had 238.4 million subscribers.
Netflix says it expects further growth throughout the year as more people are cut off from their previous household account and create their own account.
Netflix announced earlier this year it would not allow users to share passwords for use outside of their household.
At that time an email sent out to customers to say your Netflix account is only for you and the people you live with within your household.
If the person living outside your household is already accessing your account, Netflix says they can transfer their profile and create a new membership for themselves that they will have to pay for.
The other option is buying an extra member for your account for $7.99 a month so you can still share your Netflix account with someone who doesn’t live with you.
The actual crackdown when users outside households were cut off from has been staggered throughout Australia with some customers not yet receiving the notification while others were booted two months ago.