Hisense Australia seals major three-year NRL sponsorship deal

TV manufacturer Hisense Australia has announced a major three-year sponsorship deal with the National Rugby League (NRL) which includes the naming rights for the NRL’s Thursday Night Football broadcast.

The deal between the NRL and the Chinese TV and appliances company kicks off just in time for the launch of the 2020 NRL Season on March 12 and will encompass all 192 premiership matches and eight final series fixtures.

“We are thrilled to be partnering with the NRL and bringing the Hisense brand closer to the NRL’s passionate fan base,” says Andre Iannuzzi, head of marketing at Hisense Australia.

“This major sponsorship reflects our focus on showcasing our innovative and premium product range to Australians and underscores our commitment to our customers, ensuring they experience their favourite sporting games as crisp, clear and true-to-life as possible in their homes.”

Andrew Abdo, NRL Chief Commercial Officer, said: “This partnership reinforces the ever-growing value of NRL for sponsors, and reinforces how our scale and reach can deliver deeper, more meaningful engagement with customers and drive larger returns on investment.”

Hisense is preparing for a big year in Australia after announcing its latest TV technology at the 2020 Consumer Electronics Show in Las Vegas in January including the all-new Hisense ULED Dual Cell TV.

Hisense Australia, in addition to be the naming rights sponsor of the NRL’s Thursday Night Football broadcast, will also be a major sponsor of the 2020 and 2021 State of Origin series which will include stadium branding, digital integrations and social media.

Hisense Australia will also become the official presenting partner of NRL TV – an online program which offers more NRL content including match replays and highlights, archival content and player video profiles.

“NRL is such a thrilling, fast game and an integral part of the Australian sporting landscape,” Mr Iannuzzi said.

“Such a great game deserves the best in television technology to create the ultimate at-home viewing experience.

“When fans aren’t able to make the game in-person, the Hisense television line up, in particular our new and ground-breaking Hisense ULED Dual Cell TV, provides an uncompromising front row seat to crystal clear action.”