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Virgin’s new Irresistible Plan includes a return international flight


virginirresistibleVirgin Mobile has unveiled a new look and feel to the brand along with a new Irresistible Plan that is the first ever to include a return international flight.

Customers who take up the plan will have their choice of a return flight to Fiji, Vanuatu or New Zealand (flying Virgin of course) from Sydney, Melbourne, Brisbane, Melbourne, Perth, Adelaide and Canberra.

The Irresistible Plan runs for 24 months and includes unlimited calls and texts, $200 credit for standard international calls and texts and a generous 6GB of data for $140 a month.

Virgin Mobile’s new Irresistible Plan also recognises the fact that Australians are early adopters and like to have the latest handsets.

As a result anyone who signs up to the plan can upgrade their handset every 12 months when they re-sign for another 24 month plan.

Virgin Mobile runs on the Optus 4G network and offers other benefits for customers across all of its plans including unlimited calls and texts Virgin to Virgin in Australia, rollover of any unused credit and free voicemail.

Virgin Mobile rebranding will be seen with the logo and across the website and in stores

As well as unveiling new plans, Virgin Mobile has also revealed a new look and a new brand strategy.

Virgin Mobile is striving to get even closer to its customers and will also work more closely with the Virgin family of businesses.

“After 12 years in the market, our customers are more mature and we need to ensure we grow up with them,” says Nicole Bardsley, director of brand and communications.

“Our new brand acknowledges this maturity, while recognising the value our customers place on our connection to the Virgin Family.”

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