Ride sharing company Uber has launched a new loyalty program similar to that used by the airlines for customers to earn points and unlock rewards as their status builds.
Australia is the third market in the world to launch Uber Rewards after months of research and listening to customer feedback.
While Uber was the first ride-sharing service in Australia, there is now plenty of competition and the company wants to give customers an incentive to stick with them.
“While being first is nice, it is more important to be the most valuable so we’ve spent a lot of time building a platform that will provide tangible value on day one,” says Dom Taylor, head of strategy and operations, Uber Australia and New Zealand.
The aim of the program is to reward Uber’s most loyal customers with discounts and complimentary upgrades to Uber Comfort or Premium.
The points-based system has four levels with benefits and discounts increasing as you move up the levels.
The levels are: Blue (basic), Gold, Platinum and Diamond.
Riders can earn points using Uber or Uber Eats in Australia and in other countries.
On Uber Eats and UberPool — riders earn one point for every eligible dollar spent.
On UberX, UberXL, Assist and Comfort — riders earn two points per eligible dollar
On Uber Premier riders earn triple points on the dollar.
And here are the rewards:
– Gold: 10 per cent off Uber Comfort trips and more
– Platinum: Price confidence on your favourite routes and more
– Diamond: Complimentary upgrades to Uber Comfort or Premium and more.
Customers on the Gold status and above can unlock special rewards for every 750 points they earn like 15 per cent off Uber Eats orders for three days, 15 per cent off all Uber rides for three days or a $10 donation to the Paralympics Australia ahead of the Tokyo 2020 Paralympic Games.
“The Uber name has become synonymous with pioneering change in the rideshare and food on-demand industries, and the arrival of Uber Rewards is just another example of our dedication to offering our customers the best possible experience – be that our always-on commitment to safety or the newly turned on Rewards program – on our operating system for everyday life.,” Taylor said.