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Telstra opens world’s first dedicated Android store

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telstranewthumbandroid store

Telstra has launched the world’s first store within a store exclusively for the latest Android smartphones and tablets.

The Android store was unveiled at Telstra’s flagship Bourke Street store in Melbourne and takes up 154 square metres of floorspace.

The store has been created in response to the huge growth of devices running the popular Android operating system.  

According to Warwick Bray, executive director, Telstra Mobile said this was the first time a mobile carrier had partnered with Google to create a dedicated Android retail presence.

“Over the past 12 months we’ve seen a huge growth in the number of customers coming in-store and asking us about Android phones and tablets,” Mr Bray said.

“With Androidland we wanted to create a retail environment like no other that helps us to answer customer questions in a fun, interactive way.

“The result is a world-first collaboration that goes beyond conventional product displays by allowing visitors to get hands on with a range of popular mobile services and apps found on Android devices.”

The Sony Ericsson Xperia Arc S running Android and available exclusively from Telstra

Visitors to the store will be able to board an interactive Android spaceship – an interactive hands-on area to view Google Earth and play Angry Birds on a large screen.

There’s also a zone where customers can play with the latest smartphones and tablets and also receive expert advice on the Android product that’s right for them.

Telstra’s Androidland, at 246 Bourke St at the corner of Swanston and Bourke St, was created in conjunction with leading Android handset manufacturers including Samsung, HTC, Sony Ericsson, Motorola and LG.

Telstra will open up other similar dedicated Android zones in other stores around Australia if it received enough positive customer feedback.

www.telstra.com.au

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