More Australians moving to smartphones
Telstra consumer executive director Rebekah O’Flaherty says demands for smartphones are soaring and already challenging personal computers as the preferred way to access certain types of online content.
“It’s clear smartphones are becoming an inseparable part of our lives with Telstra’s research indicating they now help us shop smarter, connect with our social networks and kill boredom during business meetings,” she said.
Telstra’s Smartphone Index 2011, conducted by Nielsen on behalf of Telstra, has painted an interesting picture of Australian mobile users.
* Social networks are access by 40 per cent of smartphone users at least once a day – an increase from last year’s figure of 31 per cent.
* Our smartphones have also turned users into savvier shoppers with the devices being used to find out more about a product or service before purchase.
* Smartphones are also being used to kill boredom – 25 per cent of users admit using their mobile during dull business meetings.
* Men have been quicker to take up smartphones with 51 per cent of male users compared with 42 per cent of females.
* A whopping 56 per cent of respondents say they use their smartphones while in bed with more women (54 per cent) using their device between the sheets than men (49 per cent).
* The perception that smartphones are just for Gen Y is wrong – 23 per cent of smartphone users are aged over 50 and 39 per cent are aged over 40.
* More than half of Australian smartphone users surf the mobile web at home, 14 per cent while commuting and 8 per cent while at work.