PayPal, the popular card-less, cashless and secure online payment system, is coming to Australian retail stores for the first time following a successful US launch.
Now customers with money in their PayPal account will be able to sign in to the site from their smartphone to access their account and locate and check in at the store before they pay for their goods on the spot.
And with more than 4.6 million Australian users this new PayPal payment method in-store can provide a quicker and easier way to pay.
Most users have used PayPal to pay for items purchased on online auction site eBay.
The in-store move is the result of the PayPal API (application programing interface) being made available to stores to integrate into their POS (point of sale) software.
This means PayPal can be integrated into their existing POS solution instead of replacing their existing hardware and incurring further costs.
From the retailer’s perspective, the transaction will also provide the customer’s name and photo for identification and security.
PayPal is already working with retail partners including Glue Store and Sonoma Bakery to introduce this new in-store payment option.
“PayPal is committed to working with Australian retailers to deliver a more engaging shopping experience for their customers whether it is in-store, online or with their mobiles,” says Jeff Clementz, managing director for PayPal Australia
“New technology and changing consumer behaviour is driving structural change in retail.
“We’re providing merchants with innovative technology that enables them to meet and adapt to the needs of their customers.
“Our goal is to provide flexible and secure solutions that empower merchants by helping them understand their customers and drive engagement beyond the traditional path to purchase.”
In the coming months there will be more leading retail and hospitality partners introducing the PayPal in-store solution.
To celebrate the launch there will be special offers, discount deals and loyalty programs at participating retailers.
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