Initiative to get more Australian businesses online
Other partners in the government initiative will be PayPal Australia, Optus, Australia Post, Norton by Symantec, MYOB, Powerfront, eBay and the Australian Retailers Association.
With the construction of the National Broadband Network (NBN) underway, Senator Conroy says Australia is aiming to become a global digital leader by 2020.
But this is dependant on businesses recognising the growth opportunities which exist online.
The MYOB Business Monitor has revealed 65 per cent of Australian businesses do not have an online presence while 85 per cent don’t yet offer online transactions. This is a clear sign most Australian businesses aren’t taking advantage of the online opportunities.
“To stay on track with changing global market trends, savvy retailers must bring their business online to increase productivity and expand across multiple markets,” says Australian Retailers Association executive director Russell Zimmerman.
“Implementing an online option provides both small and large businesses with a tremendous opportunity to supplement their current business with a significant additional sales channel that opens their business to new markets and customers.”
PayPal Australia managing director Frerk-Malte Feller says more than 8 million Australians use the internet to make purchases and, coupled with global customers, makes the online market a good place to do business.
“Operating online is no longer an option for Australian retailers and service providers, but an absolute necessity to gain the momentum they need to stay competitive in today’s changing consumer landscape,” Feller said.
The new initiative also includes a new website www.drivingbusinessonline.com.au which can offer advice and tools on everything from setting up a website to online marketing and security.
The Driving Business Online initiative will include a campaign bus tour which will tour regional NSW starting with Armidale from tomorrow (June 15) and then making stops in Bathurst, Mudgee, Dubbo, Muswellbrook, Kiama, Merimbula, Albury, Wagga Wagga and Orange.