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How Millennials Revolutionised Gambling


People born after 1981 were the first to grow up with video games, and their experiences are still changing gambling. Unlike baby boomers, Millennials are not keen on land-based casinos. They have raised the standards for the industry’s products and services. But how do they really feel about this form of entertainment?

Over the past decade, internet-based gambling has exploded, and the pandemic has also spurred its growth. Casino games can now be played flexibly on mobile and desktop devices. Here, you can read online casino reviews by real players — read more about the features of top games. Top platforms also add sports betting to the mix. So, what do they do to cater to millennials?

Millennials and Technology

Pew Research Center defines millennials as people born between 1981 and 2006. Anyone born since 1997 belongs to the next cohort — Generation Z. Millennials, now well into their adulthood, caught the peak of digital technology when they were young. Their successors were born with a smartphone in hand.

Both generations are products of the digital age, which is why they are so important for the gambling industry. Their traits and lifestyles provide insights into the preferences of current and potential gamblers. For people born in the 1980s and later, innovations are the norm. It is increasingly difficult to amaze them with high-tech perks. Here are some of the ways in which casinos use generational research.

1.   Video Game Features

Millennials grew up with video games, and it was their experience that caused online gambling to emerge. To stay relevant and competitive, operators started developing their online presence and creating products that shared features with video games. Meanwhile, offline establishments added new types of entertainment like arranging concerts by popular musicians or opening exclusive malls.

This generation prefers gadgets to physical input. While baby boomers could afford to visit a brick-and-mortar casino, millennials lived in uncertain economic times, which caused their rationalism. They like activities they can enjoy in the comfort of their homes, in an affordable way.

2.   Growing Customization

To earn the attention of Millennials and Generation Z, casinos have had to invest in responsive design, additional gamification and customization of their products. For example, digital slots are more than sets of reels with amusing characters. They may include fascinating narratives about anything from treasure quests to vampire romance to cooking.

However, excellent resolution, interesting storylines and effects are only part of the story. Gamblers want to be able to play on any device. They also expect flexible payments via secure and convenient methods.

To meet their needs, casinos invest in mobile optimization and app development. They implement payment systems that work with debit and credit cards, electronic wallets, bank wires and vouchers. Today, users can play hundreds of games on the move.

3.   Importance of Digital Security

People born after 1981 are cautious about what they do online, and how their data is shared. Almost every user leaves a digital footprint on the Internet, which reflects its interests and potential preferences. Operators may use this data to make their products more attractive.

On the other hand, they have to provide confidentiality and security of transactions. In recent years, many casinos have adopted cryptocurrency payments. Aside from speed and convenience, they are presented as the most secure method. Users make payments without sharing their credit card numbers or bank account details.

Final Words

Every generation has affected gambling services and attitudes towards them. Millennials demand more than baby boomers, while Generation Z is even more difficult to please. As a result, the standards of gambling products and services continue rising.

Living between online and offline worlds has given millennials a pragmatic view. With an abundance of games at their fingertips, they choose products that are easy to use and understand. Meanwhile, casinos and game developers are making their products increasingly customizable and flexible.