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How Can I Create and Promote a Website Easily?

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Creating a website no longer requires you to be proficient in web-design, programming languages or code. Thanks to webbuilder programs like Wix, Weebly, HostGator, Bluehost, Webhost and others, creating and optimizing a website is as easy as scoring wins at the Lincoln Casino.

A website built with a webbuilder program won’t have all of the bells and whistles that you could get with a program built by a web designer. For big businesses, it’s not always suitable because the simple design doesn’t allow the site to deliver the impression that the company wants to make. Studies have shown that almost 50% of people connect a website’s design to the credibility of the company that’s behind the site. So businesses should look for a web designer who can build a site that’s more visually appealing.

Having a site that isn’t custom designed may mean that the site doesn’t work on mobile devices and doesn’t have all the features necessary for SEO optimization. Loading time can be slow and you may be limited in the number of pages that you can put up.

Finally, some of today’s website builder programs are flash based which means that they can’t be read by the search engines. This, in turn, limits your site’s growth.

On the other hand, many of the webbuilder programs have SEO optimization features, are HTML5 based (as opposed to Flash), are mobile-enabled and load as fast as any custom built site. Therefore, if you’re willing to sacrifice custom design for convenience and cost, a webbuilder program might be the best solution for your website needs.

Set up Your Site

To set up a website using a webbuilder program, you should start by choosing your domain name. Your domain name should reflect the information that you want to present – your brand name, your personal name, your product or service, etc.

Choose a domain registration company like GoDaddy, Namecheap or A2. Check the name that you have chosen with the site’s Availability Checker tool – a domain name cannot be identical to a domain that’s registered by another entity.

Complete the registration to purchase the domain name. Verify ownership. Now you can start using your domain name to build your site.

Software

Now, choose your website builder software. There are numerous website builder softwares including Weebly, Squarespace, Wix, Duda, Elementor, Google Workspace, HubSpot and WordPress. (Sometimes you can register your domain name through the webbuilder program. Select your subscription – amount of type, type of site (ecommerce site vs. informational site), extra features needed, etc.

Now, you can start building your site, adding in all the elements that your software program gives you. These include options for inserting headings, subheadings, text, images, videos, links, videos and more.

SEO Optimization

If you’re just starting to build your site, you have a golden opportunity to build the site from the ground up and include all basic SEO optimization tools. It’s a lot easier to build the pages slowly and include all SEO optimization tools rather than go back later and play catch-up.

The main points to remember when building your site include:

Site Map

Before you start creating pages, create a rough site map that lays out how you want your site to look and how you want users to navigate your site. Your introduction to your site should be on your homepage and from there, you want to have links to your main pages and from there, sublinks to subpages. Everything should be clear so your users understand how each page links to the other pages and to the homepage.

BackEnd

The back end of the website is the area of the website that is not viewable to the public. It’s the part of the site that the search engines “read” for information about your site. It’s usually found in the “settings” and includes a description of the site, your header and footer codes and data for SEO optimization of the site.

Every page that you have should have a completed backend with a footer code that allows the search engines to find the site and keywords that you believe users will use to find your site (do your research using a keyword tracker to find those words and phrases that are most frequently used to find similar information so you know which keywords you should be using).  You should also have a short description of the information that the page delivers so that, when someone sees the site featured in a search engine, s/he will have an understanding of what information the page delivers.

Front End

Every one of your site’s pages should have words in the headings and in the text that match some that page’s backend  keywords. For instance, if your keywords included the word “dog treat” your front end, the part of the website that is visible to the public, should have those words in the text on the page (the best dog treat imaginable can be found at the Friendly Pets Store).

Your pages should be organized with Headers, sub-headers and sub-sub-headers to keep your information organized for easier viewing. Your photos should be labeled on the back-end to describe them (and allow the search engines to find them). Video content is highly recommended for SEO optimization.

Add a blog to keep your content updated and fresh and add posts to your blog frequently. Add links to your webpages, both links to other webpages within your site and external links to webpages of other sites.

Enjoy the new adventure!