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DealsDirect enters group buying with DealMe! site

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DealsDirect, one of Australia’s largest online discount department stores, has expanded to the online group buying market.

After a successful trial, DealMe! offers a new spin on the group buying experience

One major difference is there is no minimum number of purchases that need to be made before all customers can take advantage of the deals.


So any subscriber who opts to buy a voucher will be guaranteed to receive the item being offered.

Another point of difference to other group buying sites is the ability to view offers available across Australia rather than just your own state or capital city.

The DealMe! website offers daily national and state deals

So if users are travelling to other cities they can also take advantage of these offers.

The deals offered on DealMe! provide up to 80 per cent discount with recognised brands as well as a National Deal of the Day with all including free shipping Australia wide.

After the four-month trial of the site, DealMe! already boasts more than 800,000 subscribers.

Today’s National Deal of the Day is a BlackBerry Pearl 3G smartphone for $299 which is 42 per cent off the regular price of $519.

Other offers include unlimited car washes for six months at Suttons Motor Group in NSW for just $89.

If you’re travelling to Queensland you can pick up two nights accommodation for two people at Mantra on Salt Beach Resort at Kingscliff for $297 – regular value $652.

DealMe! head of marketing Elisha Booth says the new group buying model will be embraced by customers.

“The group buying concept was launched in America for America. There is no harm in taking a concept and applying it here, but I just don’t think the American concept of group buying sites is suitable for the Australian market. We have only seven or eight capital cities, and I think the original group buying model may have its complications here.

“DealMe! is not just another American-model group buying site. DealMe! – an Australian owned and operated venture – is a unique blend of the best of today’s most compelling online propositions; group buying and daily discount hot product offers,” she said.

“DealMe! is the only site in the world to offer a combination of the two propositions, and to bargain-hunters in cities across the country, all with free shipping.”

“Our trial has shown overwhelmingly that customers want to know they have secured the ‘deal’ when they see it…they don’t want to wait…they want it immediately.”