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How “commuter commerce” is driving sales growth from mobile devices

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If you like to make purchases online using mobile devices like smartphone and tablets, you are certainly not alone with new data from Juniper Research predicting a huge surge in sales.

Annual purchases made with smartphones, tablets, desktops and other connected devices will reach more than $125 billion by 2018 – an increase of 60 per cent on this year’s total.

According to Juniper Research, the growth will be driven by “commuter commerce” or on-the-go purchases thanks to greater connectivity for people using public transport.

Now it’s not uncommon for people to have the confidence to make a purchase right from their smartphones when they have a spare moment on a bus or a train or just when they’re on the move.

And in a country like Australia, where we have higher smartphone penetration than the US and the UK, there are plenty of customers who will be using these devices to purchase everything from a song to a house using their device.

Digital transaction volumes would also increase sharply as more customers move away from traditional physical media like DVDs and CDs and take up streamed subscription services.