IKEA has launched new furniture and accessories to appeal to gamers
Do you think gamers go to IKEA? They will now thanks to a new range of gaming range furniture and accessories developed by IKEA in collaboration with Republic of Gamers (ROG).
There are more than 2.5 billion gamers worldwide with that number is growing rapidly so naturally IKEA thought it was the ideal time to create a range of products to suit these customers.
There are more than 30 products, covering furniture like gaming desks, chairs and a draw unit along with accessories like a mug holder, a mouse bungee, neck pillow and a ring light.
The IKEA range has a selection of gaming desks and chairs at different price points to satisfy different customers and their needs.
IKEA partnered with Republic of Gamers – a sub brand of ASUS – to come up with the high quality and innovative hardware and products gamers want.
IKEA also tasked themselves coming up with products that were both functional and affordable.
The other challenge was finding designs and colours to blend gaming into the home.
“At IKEA, our aim is to create a better everyday life for everyone,” says Amanda Grant, Home Furnishing Business Leader for IKEA Australia.
“We’re constantly exploring the different ways people live and how we can enhance that.
“With millions of gamers across the country, we’re excited to be able to continue our exploration to offer affordable, high-performing products and complete solutions for all gamers.”
Kris Huang, General Manager of the ASUS Gaming Gear and Accessory Business Unit said: “Gamers globally know and love the ROG brand, and they trust it to deliver the most exciting gaming innovations in the market.
“Our new partnership with the experts at IKEA will allow ROG to find new and interesting ways to delight gamers in and around the home.”
The new gaming range will cater for PC gamers and include six product families: UPPSPEL, LÅNESPELARE, MATCHSPEL, GRUPPSPEL, UTESPELARE and HUVUDSPELARE.
UTESPELARE Gaming Desk – $79. Made of high-pressure laminate and powdered coated steel. Available in black and white.
UTESPELARE Gaming Chair – $149. This comfortable chair is made of polyester polyurethane and supported by powder coated steel base on wheels to help keep you focused for hours. Available in black and grey.
GRUPPSPEL Gaming Chair – Made of either grain leather or polyester and powder coated aluminium. Available in early 2022.
HUVUDSPELARE Gaming Chair – $79. Made of 100 per cent polyester and powder coated steel.
MATCHSPEL Gaming Chair – $249. Designed for comfort to increase your gaming performance with added flexibility in the headrest. Armrests are adjustable to find the right fit for your arms and shoulders. Made of polyester polyurethane and cotton on a powder coated steel base with wheels. available in black or white.
LANESPELARE Accessory Stand – $35. It looks like a hand but it’s actually a stand for your headphones or any other gaming accessory.
LANESPELARE Mouse Bungee – $15. This would veneer plastic and stainless steel stand is designed to store your mouse.
LANESPELARE Mug Holder – $15. the wood veneer and clear lacquered aluminium holder keeps your mug securely in place and within reach.
LANESPELARE Multi-functional cushion blanket – $35. It’s a cushion, it’s a blanket, it’s a onesie. it’s within reach whenever you need it for extra support or warmth during gameplay.
LANESPELARE Neck Pillow – $12. If it’s neck support you need this is the neck pillow to look for.
UPPSPEL CPU Stand – $25. These powdercoated stand allows you to easily move your CPU where you need it.
UPPSPEL Gaming desk – $669. This is a height adjustable desk and you can use either side as the front with the vcut able to handle cable management or to give you a more immersive layout.
UPPSPEL Draw Unit on castors – $149. These draws are made out of particleboard and fibreboard and on wheels so you can move it wherever you want and have your gaming console and accessories within reach.
UPPSPEL Glass door cabinet – $99. This painted fibreboard and powder coated glass door cabinet is a great place to store all of your accessories.
UPPSPEL Pegboard – $39. This painted fibreboard lets you use hooks to hang your accessories and clip them close by.
UPPSPEL 4-piece pegboard accessory set – $15. These provides the hooks strips and elastic straps to keep your accessories in place on the pegboard.
LANESPELARE Ring Light with phone holder – $49. You need to look your best if you’re streaming and now your phone can be held in place and you are assured of good lighting.
The IKEA gaming furniture and accessories will be available in October 2021.