Sales of e-books double, printed books plummet
Mass market paperback sales plummeted by 30.9 per cent in the period between January 2010 to January 2011.
The popularity of products like Amazon’s Kindle, Border’s Kobo, Sony’s Reader and Apple’s iPad is the main reason why users are embracing e-books.
Another factor is the added convenience of being able to browse and buy titles using the device or via the internet and be reading the latest books within minutes.
In the US and Australia we have seen the Borders chain hit financial troubles and force the closure of a number of stores and staff terminations.
Much of the blame can be taken by the massive increase in e-book sales along with the price difference between UK, Australian and US books.
Australia is one of the most expensive places in the world to buy a printed book.
Now thrown in the fact that Australia’s dollar is quite strong now against the US dollar and you’ll find many users are buying Kindles, e-books and even printed books at sites like Amazon.
In many cases it is actually cheaper now to buy certain printed titles on Amazon and pay shipping charges to Australia than to buy them in Australian stores.