Lego Masters is back on TV for season two – and what did we do? We bought even more Lego. eBay says Lego sales have increased by 92 per cent since the return of the show on Sunday.
With that many Lego sets being sold – that worked out at a set being sold in Australia every minute during Sunday’s show.
More than $150,000 had been spent on Lego on eBay in the first 24 hours after the show to help them beat the isolation blues while we’re in coronavirus lockdown.
Here are some other trends to emerge from eBay:
– Customers were inspired by Lego Masters contestants’ towering buildings and innovative mechanics with Lego Town and City and Lego Technic items some of the most popular on-site
– Since lockdown began, eBay data reveals shoppers have been buying Lego every minute on eBay, with sales up 64 per cent year-on-year
– Pop culture has been leading the Lego sales on eBay since lockdown with Star Wars, Harry Potter, Batman, Disney and Avengers amongst the most popular
– Spending on Lego is forecast to grow 33 per cent on eBay this year to around $30 million.
– Since lockdown, eBay has seen a 52 per cent increase for Lego instruction manuals, which means people are digging out their old sets and rebuilding them to keep themselves occupied.
– More than 350,000 Lego sets have been bought on ebay.com.au in the last 12 months, adding up to more than $23m in sales. And it’s not going to stop there – spending is forecast to grow 33 per cent in 2020 to around $30m.
“With 11-million unique monthly visitors, eBay is the cultural barometer of Aussie buying behaviour,” says eBay Australia’s Sophie Onikul.
“Right now Lego is in hot demand as people look for ways to beat the boredom of staying at home.
“And it’s not just kids, with more adults than ever getting involved. Lego Masters is further fuelling this trend and inspiring people to get creative at a time when they need it most.”