eBay has announced a new partnership with Flybuys, one of Australia’s biggest rewards programs, to allow customers to earn and redeem points across the country’s largest online marketplace.
Shoppers can now collect and redeem Flybuys points with more than 40,000 retailers on the site which has more than 11 million monthly unique visitors.
Customers can link their accounts to Flybuys to collect one point for every two dollars spent on eligible items across eBay.
This is the first time eBay has moved into loyalty rewards.
“We know Aussies love rewards points, and at eBay innovation is the focus for our connected community, said Julie Nestor, Chief Marketing Officer at ebay.com.au.
“It was a no-brainer to partner with Flybuys to achieve this, as we continue to evolve our own platform in order to stay the number one online retail choice in Australia.”
More than 60 per cent of Australian households are active Flybuys users and they can now redeem their points for eBay vouchers.
For every 2000 points collected, they will receive a $10 voucher which can be used to purchase items from the millions available on the eBay platform.
“We are always looking for new and innovative ways to help our members collect and use more Flybuys points and ensure they are rewarded in a meaningful and exciting way, said Alex Chruszcz, General Manager of Flybuys.
“We are delighted that eBay shoppers can now be rewarded with Flybuys points and our members can benefit from the addition of another fantastic partner to the program.
“We want to continue to work with the best brands in Australia to ensure we are offering the most rewarding experience to our members.”
eBay has 80 of the top 100 largest Australian retailers on the platform and this new partnership will give shoppers the ability to collect Flybuys points at stores they already know.
Users can easily link their eBay and Flybuys account to instantly begin collecting points.
New eBay research shows 62 per cent of small business retailers believer rewards program can help their business compete against the larger players.
And 72 per cent of eBay sellers think a rewards program would help attract new customers while 67 per cent believe it would likely increase the amount a customer spends in their store.
To celebrate the launch of the partnership, eBay will be offering Australians the opportunity to earn 10 times the normal amount of Flybuys points on their first transaction.
Visit ebay.com.au/flybuys to get started.