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Canon number one camera brand four years running

canon-powershot-sx230-hs_3digital cameras

Canon has been named the number one digital camera brand in Australia according to retail tracking company GfK.

The popularity of Canon’s IXUS, Powershot and Digital SLR range has given the company the top market position for the fourth year in a row.

In 2010 Canon held 19 per cent of the market in volume and 31 per cent of the Australian market in terms of value.   

In the DSLR market Canon also led with 56 per cent volume share in 2010 and 59 per cent value share – a six and five point increase respectively over the 2009 figures.

In the compact camera fixed lens market in 2010 Canon took the top spot with 16 per cent volume and 21 per cent value share.

“We’re very pleased that in a year that brought some challenging business conditions and fierce competition, Canon’s Digital SLR and compact cameras continue to remain the people’s choice in Australia,” says Jason McLean, director, consumer Imaging, Canon Australia.

“In value terms, almost one in every three dollars spent on a camera in Australia in 2010 was spent buying a Canon, which is a significant achievement.”

Canon updated its range of digital compact and SLR cameras earlier this year.

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