Canon number one camera brand four years running
In the DSLR market Canon also led with 56 per cent volume share in 2010 and 59 per cent value share – a six and five point increase respectively over the 2009 figures.
In the compact camera fixed lens market in 2010 Canon took the top spot with 16 per cent volume and 21 per cent value share.
“We’re very pleased that in a year that brought some challenging business conditions and fierce competition, Canon’s Digital SLR and compact cameras continue to remain the people’s choice in Australia,” says Jason McLean, director, consumer Imaging, Canon Australia.
“In value terms, almost one in every three dollars spent on a camera in Australia in 2010 was spent buying a Canon, which is a significant achievement.”
Canon updated its range of digital compact and SLR cameras earlier this year.