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Canon cuts prices across digital imaging range

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canoncutsthumbprices drop

Digital imaging leader Canon has just kicked off a bold new campaign to stimulate sales in the second half of 2011.

The biggest part of that initiative includes more than 95 price cuts from across the entire Canon digital imaging range that came into effect on August 1.

Pricing has been slashed by up to $500 so it’s an ideal time to go shopping if you’re in the market for a new digital camera, lenses or printers.  

Canon’s business was affected by the Japanese earthquake on March 11 but supply levels have now returned to normal and the company is now investing in these programs to stimulate the market even further.

“The passion for digital imaging continues in Australia and there’s never been a better time to buy digital imaging technology with the great value available in local retailers,” said Jason McLean, Director – Canon Consumer Imaging, Canon Australia.

“We’re taking and sharing more images than ever before and we’re seeing a continuing consumer focus on enhancing the lifestyle experience through upgrades in quality and advanced functionality.”

Apart from the price cuts Canon has three main campaigns for  the remainder of the year.

The Canon EOS 60D Digital SLR

Canon Tru-Capture

Canon Tru-Capture is all about compact digital cameras and how the technology can help users capture life-like images at the press of a button even in low light situations.

Canon World of Eos

Digital SLR (single lens reflex) cameras on the rise with many customers inspired to get creative and invest more into their photography. The World of Eos will help users increase their skills with video tutorials and creative challenges.

PIXMA Creative Printer Campaign

This will showcase what’s possible with the PIXMA inkjet printer range including high print quality, creative media options like photo stickers and shirt transfers and online resources and software to get great results.

The Canon IXUS 310 HS

Price cuts

There are more than 95 price repositions which took effect on August 1.

“With more than 95 Recommended Retail Price repositions taking effect this month, Australian consumers can feel confident of receiving great value for money in any of our authorised local retailers,” continued McLean.

The Canon HFS20 high definition video camera

“Anyone considering upgrading their imaging technology should check out their retailer and see for themselves the value that’s on offer.”

Here are some of the price changes:

EOS 550D Super Kit (with EF-S18-135mm f/3.5-5.6IS) Old: $1949 New: $1449

EOS 60D Premium Kit (with EF-S 18-200mm f/3.5-5.6 IS) Old:  $2399 New: $1999

EOS 5D Mk II Premium Kit (with EF24-105mm f/4L IS USM) Old: $4899 New: $4499

MT24EX Macro Twin Lite to suit the entire EOS range Old: $1499 New: $1199

HFS20 HD digital video camera Old: $1199  New: $899

EF70-300IS EF 70-300mm f/4-5.6 IS USM lens Old: $1199 New: $949

EF40056LU EF 400mm f/5.6L USM Old: $2319 New: $1999

PIXMA MP5150 multifunction inkjet printer Old: $179 New: $129

PowerShot SX130 compact digital camera Old: $329 New: $229

PowerShot G12 compact digital camera Old: $799 New: $699

IXUS 310 HS compact digital camera Old: $449 New: $399

The Canon Pixma MP5150 printer