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Apple announces “scary fast” virtual launch event to unveil new Macs

Apple will be holding a virtual launch event on October 31 which is likely to introduce a new line-up of Macs including new iMacs and new MacBook Pro laptops.

The invitation sent to media features a glowing Apple logo with the words “Scary fast” which alludes to the fact the event is being held the day before Halloween and that what we’re expecting to see will include even faster chips.

What confirmed the event will be centred around the Mac was the Apple Events website which showed the same invitation, but the Apple logo morphs into the Finder symbol – the central menu spot on the Mac.

Apple logo morphs into the Finder symbol

The event is also taking place in the late afternoon – 5pm October 30 Pacific Time in the US – which is 11am October 31 Australian Eastern Daylight Savings time.

This is the first time we can recall an Apple launch event being held in the early evening.

There will be no in-person in attendance – it will be streamed on the Apple website and on YouTube.

We’re expecting to see a new 24-inch iMac with an M2 processor.

The last time we saw an iMac refresh was back in April 2021 when Apple introduced the new 24-inch iMac powered by the M1 chip and available in a range of colours.

The logical upgrade would be to the M2 chip but there are reports the M3 chip is also due to be announced.

We think the M3 chip will be used firstly with a MacBook Pro or the next version of the Mac Studio.

There have also been strong rumours in the last year of a 30-inch or 32-inch iMac being developed so there’s an outside chance we may see that as well.

Apple may also use this event to launch new 13-inch, 14-inch and 16-inch MacBook Pros with the latest Apple M3 silicon which would play into the “scary fast” promise.

The Apple event will be streamed live at 11am October 31 Sydney time.

Stay tuned to Tech Guide for all the announcements as they happen.