The Black Friday sales in the US were a massive success with more than 51 million shoppers buying or planning to buy consumer technology products.
According to the CEA (Consumer Electronics Association), the actual number of shoppers was slightly down compared to last year but there was growth in the amount people spent and how much they spent on technology.
But it was what the technology they were spending their money on that was most interesting.
At the top of the list were TVs (37 per cent), tablets (35 per cent), laptop computers (23 per cent), gaming consoles (23 per cent), portable wireless speakers (23 per cent).
“Consumers’ appetite for purchasing technology products during the start of the holiday shopping season hit new highs this Thanksgiving weekend,” said Shawn DuBravac, Ph.D., chief economist
“We saw more shoppers putting tech in their baskets this holiday weekend – 45 percent – than in any of the last three years. Only clothing, at 69 percent, was more popular among consumers; and toys were again third, at 43 percent.
“This shows tech is poised to enjoy strong sales throughout the entire 2014 holiday season.”
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