What the rise of Instagram TV means for brands

Instagram TV (IGTV) was finally launched as both a standalone app and as a native functionality within the platform’s existing app.

But for many brands and social media content creators, there has been a great deal of panic over how to properly use this new media format.

However, with the right elements in mind, there is actually very little that needs to change in order to tap into this medium.

This is especially true if you’ve already been tackling video content using Instagram stories with success.

The rise of IGTV will essentially have a short-term impact on three approaches to content that many brands and top Instagram influencers are already very well acquainted with: organic video, influencer and advertising strategies.

At the end of the day, this functionality is Instagram’s answer to an ever-growing trend of consumers spending more and more time using their mobile devices to watch videos from their favourite micro influencers and brands.

IGTV opens up a whole new world of opportunities for reaching and connecting with audiences in a way more engaging way.

The marked functionality that has everyone so excited is the ability to publish videos of up to 10 minutes long and even up to an hour for accounts that already have large followings.

This means musicians can release full songs, hospitality brands can showcase unique experiences and even news channels can provide far more detailed coverage of trending stories on Instagram now.

Of course, this does mean re-examining the spend required to create this long-form content by brand managers.

However, many brands and individuals have adopted the strategy of publishing some of their old YouTube content on IGTV to test the waters rather than rushing out to produce loads of new content.

This is a great way to get in touch with the functionality and to see what works better for you between the two platforms first.

After all, it’s really not far-fetched to predict that as technology continues to evolve, the demand for more interactive and engaging video content is pretty much guaranteed. So, getting to grips with this type of content production is a must!

If you’re looking for a way to reach more people on IGTV, why not search through our database of top Instagram influencers, actors for hire and even models.

This is one way to kick-start the production and seeding of your content for more success on this increasingly popular social platform.

You’ll soon experience why theright.fit talent portal is a favourite resource for many top brands throughout Australia.

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