Modern technology gives us many things.

Apple enjoys a record-breaking holiday season in the App Store

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Apple has had a record-breaking holiday season as customers downloaded more apps and games than ever before culminating on New Year’s Day with purchases totalling more than $US300 million.

Starting on Christmas Eve, there were a record number of purchases and app downloads from the App Store totalling more than $US890 million in that seven-day period.

“We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing.

“We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives.

“In 2017 alone, iOS developers earned US$26.5 billion — more than a 30 percent increase over 2016.”

The newly designed App Store was introduced with the iOS 11 update in September with the goal to make finding apps even easier.

There are new tabs called Today, Games and Apps which highlight the new, popular and useful apps available to the more than half a billion monthly visitors to the App Store.

Pokémon Go was back on top of the App Store charts just before Christmas after introducing new augmented reality features which has been built on Apple’s new ARKit framework.

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Today there are now more than 2000 ARKit-enabled apps across a variety of categories.

Some of the more popular titles include CSR Racing 2, Stack AR and Kings of Pool along with educational apps including Night Sky and Thomas and Friends Minis.

Since the App Store launched in July 2008 more than $US86 billion has been paid to developers.