Alcatel OneTouch, the company that offers feature packed smartphones at an affordable price, has claimed the number three spot in the Australian handset market behind Samsung and Apple.
According to the latest industry data from IDC for quarter three (July-September) 2015, Alcatel OneTouch was third in smartphone sales by volume and second in feature phone sales by volume.
Overall Alcatel OneTouch achieved third position by volume for total handset sales in Australia off the back of the Pixi 3 (4.0) for Optus, the Pixi 3 (4.5) for Telstra and the Alcatel OneTouch Quatro 4G – the first 4G device for Boost Mobile.
The fourth quarter is also shaping up as a healthy one for Alcatel OneTouch with the launch of its new flagship device the Idol 3 which has a 5.5-inch screen and a price of just $379.
The news comes at a time when Alcatel OneTouch has invested in partnerships across music and sport to bring the brand to the attention of Australian customers.
Alcatel OneTouch is the official mobile partner of 2014 NRL premiers the South Sydney Rabbitohs and is sponsor for the Newcastle Jets FC and the National Basketball League (NBL).
Alcatel OneTouch also recently partnered with the 18-foot skiffs and added ironwoman Tara Coleman as an ambassador so the company’s brand will be seen on the harbour and on the beaches this summer.
“Our product range and accompanying marketing activity bring to life the values of our brand, being accessibility, affordability, creativity and fun,” says Alcatel OneTouch regional managing director Sam Skontos.
“This is clearly resonating with both our industry partners and Australian consumers and naturally we are delighted with these latest figures.
“Investment in an ever-expanding product portfolio with our channel partners and ongoing high-profile marketing initiatives will continue to be a focus, and while we are pleased with this milestone we have our eyes firmly focused on Q4, 2016 and continued growth and expansion.”