It’s World Backup Day but we’re not getting the message to protect our data

Today is World Backup Day and there is no better time to look at the way we back up our data.  But a report has revealed the alarming news that one in three Australians have suffered data loss.

Cloud data protection company Acronis says 47 per cent of Australians fear losing their irreplaceable photos and videos the most.

Acronis’s data protection survey also uncovered that 53 per cent of Australian households have more than four devices – computers, laptops, smartphones and tablets – with 48 per cent running out of storage space and 45 per cent claiming it happens to them annually.

But not everyone backs up their data. Currently 41 per cent back up to an external hard drive while 31 per cent back up to the cloud. That leaves a lot of users with no back up at all.

The whole idea of backing up is to create a copy of all of your important files either on a hard drive or in the cloud just in case something happens to your computer or mobile device.

If your device is lost or stolen and it doesn’t have a backup, your data – including all of your photos and videos – is lost forever.

Another reason to back up is to avoid growing cyber threats like ransomware – a type of malicious software that blocks access to your computer and your files until a sum of money is paid.


Having internet security software, as well as a backup of all of your files, will prevent you from becoming a victim of ransomware.

“Data loss via hardware failure, file deletion, and ransomware are factors most people don’t think about on a daily basis. But when they do occur, the results are devastating,” said John Zanni, Chief Marketing Officer and SVP Channel and Cloud Strategy at Acronis.

“Our survey results illustrate a growing general recognition of the value of data stored on family computers and devices, especially given the price people are willing to pay for their data.

“We hope that this new information, presented on World Backup Day, will encourage even more people to backup their data and protect their personal information.”

Here are Acronis’s tips on improving your data protection.

1. Always have a backup of a family’s critical data, documents, pictures and videos. This could be on an external hard drive or in the cloud.

2. Keep your operating systems on the most up-to-date version. Those security patches and software updates are important. So if you see updates, let your computer or mobile device install the latest version. Same thing goes for your internet security software which is constantly being updated to stay ahead of cyber criminals.

3.  Be mindful of suspicious emails or clicking on links sent by unknown sources. It could be a phishing scheme which tries to trick you into thinking the email is from your bank or other financial institution or ransomware that could lock down your computer and your files until you pay the cyber criminal a sum of money to release them.

Acronis True Image is a quick and easy way to protect all of your personal data.

It takes just three clicks and 10 minutes to keep your memories safe forever.

Stay tuned to Tech Guide for a complete review of Acronis True Image in the coming weeks.





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