Nowadays, there are numerous bookmakers operating online. After all, operating in the online world means more customers from around the world, improved visibility and much better exposure, among other things.
It’s logical why sportsbooks would choose to go online but why do consumers prefer to place bets online rather than visit a land-based bookmaker? Simply put, people prefer convenience more than anything and not just when it comes to betting but other online activities as well.
If you can get all the information you need about your favorite sport, team odds and so on from reliable sources, such as ThePuntersPage (TPP), for instance, why would you go to a land-based sportsbook, to begin with? With that in mind, here are a few reasons why online sports betting is more popular than land-based betting.
Accessibility
One of the top reasons online betting is far more popular is accessibility. Everything you need can be found online. All you need is a computer or a smartphone and you’re good to go. Almost every bookmaker has an online sportsbook you can browse through.
You don’t have to go anywhere to place a bet. Land-based sportsbooks are bound to physical location and in most cases, they are not anywhere near residential areas.
It depends on city policies and regulations but such establishments are usually located somewhere you have to drive to. So why would you spend money on gas or a bus ticket when you don’t even have to leave your home to place a bet on your favorite sport or game?
Flexibility
Operating online means fewer regulations and restrictions for bookmakers. They do have to follow some regulations and laws to be licensed but the rules that apply on online betting are much more flexible than the ones that apply on land-based bookmakers.
For example, online sportsbooks have many sports and niche sports available. They also have much more betting options and betting types. Last but not least, they have live betting features that provide more options when it comes to betting.
This additional flexibility is very appealing to consumers, which is why online betting is increasingly popular. There are also welcome bonuses that are unique to online sportsbooks. These bonuses are incentives that encourage people to subscribe and usually involve free bets so that potential customers can try out services before they convert into paying customers.
More convenience
As mentioned before, people simply prefer convenience. When it comes to online betting, many sportsbooks have additional features that will provide more convenience to their customers. A good example is multiple payment options, such as credit/debit cards, bank transfers, eWallets and so on.
This allows customers to choose their preferred method of payment so that they can avoid or lower transaction fees. Moreover, some payment options process transactions faster than others so it’s only logical to allow customers to choose which method they want.
If it takes a bank transfer a week to process your transaction, it’s always better to have another option, such as PayPal, for example, that will process your transaction within a day or two. This is the type of convenience only online sportsbooks can provide. That’s why so many people decide to opt for online betting instead of land-based one.
Closing Words
The fact of the matter is that almost everything can be found online today. The main reason is that consumers expect to find things when they’re browsing the Internet.
Whether you’re buying stuff at an online store or placing bets in an online sportsbook, you can’t deny the fact that it’s more convenient than going to the store in person or visiting a land-based bookmaker. That’s why online betting is more popular than land-based betting.