Optus world-first SubHub makes managing subscription services even easier

Optus has launched a new world-first service called SubHub which aims to simplify content subscriptions and put them all in one place to make them all easier to manage.

And SubHub, which has been in development for 18 months, is also designed to help customers bundle and save on their subscriptions as well.

The subscriptions and memberships available at launch will include Amazon Prime, Kindle Unlimited, Calm, Optus Sport and news service Inkl.

And coming soon to the platform will be Netflix, BritBox, Paramount Plus and Fetch TV. Optus is also in talks with Foxtel to join SubHub as well.

Optus customers using SubHub will also be able to enjoy complimentary content subscriptions as well as enjoy a 10 per cent discount off their subscriptions

It’s not uncommon for customers to have several subscriptions to various services but managing them can be difficult.

They may also be all paid from different accounts and with different billings windows.

With SubHub, customers will be able to see all of the services in place and have more control over the bills and when they are paid.

In fact, the billing for all of your services will be taken over by Optus in SubHub and charged in one amount to your Optus bill.

Optus says all of the logins and passwords will also be managed in one place as well.

“The pitch is simple – in an increasingly complex and growing universe of digital content subscriptions, our customers tell us that they find it hard to keep track of exactly what subscriptions they have, are active, and how much they pay for them,” says Optus TV, Content and Product Development VP, Clive Dickens.

“With SubHub, we have turned the table on complexity with a single platform allowing customers to bundle their multiple new and existing subscriptions, enjoy them as they need them and pause them when they don’t, with just a few clicks.”

Customers can access SubHub and add their content subscriptions and digital memberships the My Optus App or at www.SubHub.com.au.

At launch customers will receive a complimentary trial content subscriptions through SubHub and then earn up to 10 per cent off when they bundle multiple paid content subscriptions.

“We’re upping the ante on simplicity and value by reducing customers’ content subscription costs through SubHub – which is great news if you want to save money, and even better news if you want to avoid subscription FOMO (fear of missing out) and subscribe to even more must-have content – but may not have previously been able to justify it,” Dickens added.

Calm Chief Strategy Officer Alexander Will said, “Our partnership with Optus will bring transformational mental wellness resources to the Australian community at a time where there’s a renewed focus on mental health.”

Fetch TV Chief Executive Scott Lorson said, “Fetch has a longstanding partnership with Optus, and we are excited to participate in SubHub. As a master aggregation video platform, we share the vision Optus has of helping customers navigate the exciting, but at times complex, world of expanding content options.”

SubHub launches today and will be available exclusively to eligible Optus customers.


SubHub Subscriptions and Memberships 

– Amazon Prime – the best of shopping, savings and entertainment from Amazon, including free shipping on Prime eligible orders, popular movies and TV episodes with Prime Video (where customers can watch new release Amazon Exclusive series Nine Perfect Strangers, and the Australian Amazon Original SeriesBack to the Rafters), Amazon Music, Prime Reading, Prime Gaming, exclusive deals and more

– BritBox (coming soon) – The ultimate collection of British comedy and drama, from brand new shows to loved favourites, direct from the BBC and ITV

– Calm — the leading mental wellness brand with the #1 app for sleep, meditation and relaxation

– Fetch TV (coming soon) – combining Free TV, Catch-Up, premium channels, streaming apps, and movies all in one place

– Fiit (coming soon) – the UK’s number 1 rated fitness app with classes, group and solo workouts and training plans to help beginners and advanced fitness enthusiasts take their training to the next level

– inkl – the world’s leading bundled news subscription service with access to 10,000+ articles daily from sources like The New York Times, Financial Times, The Guardian, Economist and much more

– iQiyi (coming soon) – bringing premium pan-Asian drama, movies, variety shows and anime to Australian viewers

– iwonder (coming soon) – a documentary and current affairs streaming service, curating the world’s best feature film documentaries and factual content all on one platform, with a vast library of more than 1,000 new, critically acclaimed, award-winning and festival favourite movies, series and shorts.

– Kindle Unlimited – Freedom to explore millions of eBooks and thousands of audiobooks on any device.

– Netflix (coming soon) –  watch from a wide variety of award-winning Netflix films, series, documentaries, and more.

– Optus Sport – Australia’s home of premium international football including the Premier League, Barclays FA Women’s Super League, J1 League, UEFA Women’s EURO 2022, FIFA Women’s World Cup 2023 and OS Fitness – Optus’ health and fitness app with exclusive content to keep the body and mind in the best shape

– Paramount+ (coming soon) – Unique stories. Iconic stars. Live Sport. A mountain of entertainment. Get more than 20,000 hours of content throughout the year including blockbuster movies, exclusive new shows and Paramount+ Originals.

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