Panasonic launches its latest Lumix GH7 camera which combines quality and portability

Panasonic has launched the Lumix GH7 – its latest flagship micro four thirds mirrorless Lumix G series camera which continues to lead the way in the video hybrid camera category.

The GH series is in response to the demand for portable, yet high-quality video cameras and it has delivered once again with world first technologies.

The GH7 is now equipped with Apple ProRes RAW internal recording and a world first 32-bit float recording directly into video files which means there is no need to adjust sound recording levels while shooting.

The Lumix GH7 includes the newly developed 25.2MP BSI CMOS sensor and improved AF performance with the inclusion of on sensor PDAF (phase detection autofocus) which comes together to deliver outstanding video performance and wide dynamic range.

“The GH Series has been pioneering the video hybrid category since 2009,” says Aaron Waters, Product Marketing Manager, Imaging, Panasonic.

“Since that time, in collaboration with our GH community we have developed many sought-after features and the GH7 is no exception.

“With the inclusion of internal ProRes RAW and the world’s first 32-bit float internal recording, the GH7 sets a new benchmark in workflow for the video producer.

“It vastly improves the quality that they can capture in-camera as a single or small crew operator.

“The optional ARRI LogC3 provides creators with access to cinema ARRI looks, a streamlined workflow and the ability to use the LUMIX GH7 alongside ARRI digital cinema cameras in high-end productions.”

 The LUMIX GH7 will be available in Australia in July 2024 from leading photographic retailers.

Body only

LUMIX DC-GH7GN: RRP $3,899

Kits

LUMIX DC-GH7M Kit: DC-GH7GN Camera & H-FS12060E Lens: RRP $4,199

LUMIX DC-GH7LEICA Kit: DC-GH7GN Camera & H-ES12060E Lens: RRP $5,099

LUMIX DC-GH7LPRO Kit: DC-GH7GN Camera & H-ES12035GC Lens: RRP $5,399

Accessories

DMW-XLR2E: XLR2 Microphone Adaptor: RRP $899

DMW-SFU3AGU: ARRI LogC3 Software Upgrade Key: RRP $349

DMW-AC11GN: USB Power Supply: RRP $179

DMW-DCC18GU: USB-C DC Coupler: RRP $69

LUMIX GH7 Main Features

High performance, fast response, and excellent mobility

– 25.2MP BSI CMOS sensor with high resolution and fast response, along with 13+ stop dynamic range boost[v]with rich gradation.

– Adopts PDAF for fast and reliable AF, with advanced AI subject recognitions with the ability to track Humans (Eye, Face, Head, Body), Animal (Eye, Body), Motorcycle (Helmet, Bike), Car (Body, Grill/Helmet), Train (Cabin, Body) and Airplane (Nose, Body). These modes are easily selected and switched via the AF mode button.

– Improved image stabilisation technology, including perspective distortion correction for videos and High mode in Active I.S. to enable powerful compensation when shooting on the move.

 Enhanced video quality and optimised workflows from shooting to post-production

– Internal recording in 5.7K 30p ProRes 422 HQ and ProRes RAW HQ

– World’s first 32-bit float recording eliminating the need to adjust audio recording levels during shooting when using the new XLR microphone adaptor, DMW-XLR2 (sold separately).

– Allows users to load original LUT files and apply new colour looks directly to videos and photos with REAL TIME LUT.

– Enables proxy recording for workflow efficiency and supports native Camera to Cloud integration with Adobe’s Frame.io, enabling images and videos to be automatically uploaded, backed up, shared, and worked on jointly via the cloud.

– Open Gate recording to allow flexible framing for any social media platform or client needs.

– Recording to USB-C SSD allows for the seamless offloading of large media files within short time. This is supported by the release of a new DC-Coupler (DMW-DCC18GU) with a regulated USB-C Power Delivery cable, which allows the camera to be powered via USB such as portable power packs, while freeing the camera’s USB-C port for data extending recording time.

 Reliable in the video production field

– Unlimited video recording made possible with efficient heat dissipation processing and the integration of a cooling fan

– Convenient tilt-free angle monitor that does not interfere with HDMI or USB cables when tilted.

– Able to withstand harsh environments with dust and splash resistance and freeze-resistance down to -10 degrees Celsius.

 Seamless integration with ARRI Cinema Cameras

– Video data shot with LUMIX GH7 in ARRI LogC3 can easily be converted to your favourite look. The ARRI Look Library contains 87 high-quality ARRI Looks to choose from. It is also possible to store the LUT package for 709 conversion (ARRI Look Library LogC3 to Rec709 3D-LUTs) in the LUT Library of the LUMIX GH7 and combine it with the REAL TIME LUT function to capture videos with ARRI LUTs straight out of the camera.

– Using the ARRI Look Library (log-to-log), you can colour grade videos recorded with ARRI LogC3 and apply the desired ARRI Look within the log space. Additionally, by using the LUT package (ARRI_LogC3_v1-2_LUT_Package) you can convert the colour space of various display devices, allowing you to output the ARRI Look according to the desired colour space in SDR and HDR.

– The LUMIX GH7 can easily match colours in shooting situations where cinema cameras, such as the ARRI ALEXA Mini, are used as the main camera. Furthermore, when DMW-SFU3A is installed, ARRI LogC3 in the LUMIX GH7 employs a curve that conforms to the standard sensitivity of ISO 800 of the ARRI camera. As the gamma curve does not change depending on the ISO sensitivity, users can use the same editing workflow no matter which ISO they shoot at. It also enables recording at ISO Auto, which is unique to mirrorless cameras.

– ARRI LogC3 recording can also be used on the LUMIX GH6 in the same way as the LUMIX GH7 by using the SFU3 Software Upgrade Key, excluding the REAL TIME LUT function which is not available on this model.

Editor