ASUS unveils new range of Copilot+ PCs and AI innovations that will empower customers

ASUS has revealed its bold range of Copilot+ PCs and AI innovations at its Always Incredible launch event ahead of the Computex 2024 show in Taiwan.

Ubiquitous AI was the theme for ASUS to give customers the full width of AI technologies to empower them at home, at work, in education and in business.

At the heart of the ASUS announcement was its latest range Copilot+ PCs which feature local AI processing via a 45+ TOPS (trillion of operations per second) NPU AI engine.

The event also gave the company the opportunity to layout its Ubiquitous AI strategy which will allow AI to be accessible everywhere for anyone – from the cloud to the edge and everywhere else in between.

“To ensure our success, we’ve created our comprehensive Ubiquitous AI. Incredible possibilities. AI strategy which is designed to weave AI into every aspect of our business, while also maintaining our commitment to sustainability,” said ASUS Co-CEO Samson Hu.

“ASUS is helping lead the way to make AI accessible everywhere for everyone and make sure that everyone can profit from the possibilities guaranteed by AI.”


One of the event highlights was the new Zenbook S 16 – a lightweight (1.5kg) and ultra-slim (1.1cm) OLED laptop with the premium chassis which includes Ceraluminium – a new high-tech ceramic hybrid material which comes in a range of nature inspired colours.

Even though it is ultra-thin and light, it also delivers impressive performance thanks to the latest next-gen AMD Ryzen AI 9 HX 370 processor.


ASUS also unveiled its latest creative solutions for the ASUS ProArt portfolio which focuses on AI advancements and includes new laptops, displays and peripherals.

The ProArt laptops have been built to empower users to create smarter, faster anywhere.

The ProArt P 16 clamshell laptop and ProArt PX13 convertible have the next-gen AMD Ryzen AI 9 HX 370 processor under the hood and up to NVIDIA GeForce RTX 4070 graphics.

And of course, the efficient NPU can handle up to 50 TOPS while the powerful RTX GPU can offer up to 321 TOPS for those more demanding creative tasks.

The ProArt PZ13 has an IP52 rating and was subjected to military graded testing. It is powered by the AI-enabled Snapdragon processor.


On the gaming side, ASUS also showcased the ASUS TUF A16 and TUF A14 – two stylish and powerful gaming laptops which feature high refresh rate G-SYNC displays, Dolby Atmos audio and advanced connectivity.


The ASUS event naturally focused on the emergence of AI PCs with the company among the first to introduce a complete lineup of Copilot+ PCs which the company is calling the fastest and most intelligent windows PCs ever.

These PCs herald a new milestone of computing enabled by a reimagined Windows designed for AI.

ASUS has worked closely with partners including AMD, Intel, Microsoft, NVIDIA and Qualcomm to be the first company to provide a premium AI experience across the entire breadth of its product portfolio.

The amalgamation of artificial intelligence into the hardware and software offer revolutionary performance and all-new user experiences.

These new AI PC’s can process data directly on the device rather than on the cloud – this is what sets them apart from a traditional PCs with enhanced privacy and security.

On the software side, zeus is also introducing a new digital experience for users with an emphasis on creative solutions.


The first of these is StoryCube, a one-stop AI multimedia library that will change the way users organise and access their photos and videos.

StoryCube uses AI algorithms to intelligently categorise and manage assets to make retrieving them easier than ever before.


MuseTree is the ASUS generative AI tool which can open the floodgates of creativity like never before.

MuseTree can create images tailored to your individual preferences whether you’re a seasoned artist or an aspiring creator.


Security also benefits with AI. These new AI PCs have advanced intelligent privacy settings with Adaptive Lock and other AI-powered privacy features.

Adaptive Lock monitors the user’s presence via an ASUS AI-Sense IR camera and locks the PC when the user moves away from the device and unlocks on their return.

* Stephen Fenech travelled to Taiwan as a guest of ASUS