Telstra has today announced a partnership with Foxtel which will give mobile customers a free 12-month subscription to content packs from online streaming service Foxtel Now.
Customers who take up Go Mobile Plus plans valued at $99 and above before December 25 will be eligible to receive the 12 month Foxtel Now subscription on top of their data inclusions.
The offer includes three Foxtel Now starter packs including Pop, Drama, Docos, Kids and Lifestyle to customise the viewing experience to their tastes.
Foxtel Now launched earlier this year and gives access to premium content including HBO which just aired the seventh season of blockbuster show Game of Thrones.
Customers will not be able to choose the Foxtel Now Sport starter pack although Telstra customers already have access to live NRL, AFL or netball matches for free.
And by all indications, viewing Foxtel Now on a Telstra device will NOT be data free and will be counted against a customers monthly data allowance.
The deal comes at an interesting time for Telstra with the upcoming releases of flagship handsets including Samsung’s Galaxy Note8 and the iPhone 8 which will both reportedly launched on September 22.
“With the most generous data allowances ever, underpinned by Australia’s fastest mobile network, our latest plans will enable customers to keep up with their favourite TV shows, when they’re out and about,” said Michele Garra, Executive Director Telstra Media Group.
“We’ve already established strong content partnerships with the AFL, NRL, Netball and Apple Music to provide our customers with access to the best quality content both at home and on the go.
“This new partnership with Foxtel delivers further value to our customers all on Australia’s fastest mobile network.”
Mobile entertainment is popular with Australian customers with a dramatic rise in mobile video content.
Telstra says video streaming accounts for 38 per cent of usage on its mobile network with that figure expected to increase to 75 per cent within the next five years.
And there are spikes in usage for video streaming which happen to coincide with traditional commuter times between 8am and 9am and again from 5pm and 6pm.
Streaming video also gets a bump on lunch breaks with a traffic increase between 12 and 2pm.
“We’re thrilled to join forces with Telstra to help customers access our unbeatable entertainment, on their terms, where and when they want,” said Caroline McDaid, Foxtel’s Director of Wholesale and Distribution.
“The last few years have seen an incredible transformation in the way our customers are enjoying their Foxtel subscriptions, from their living rooms to the handheld devices they carry with them every day.
“Today’s news shows how Foxtel and Telstra are redefining the future of mobile entertainment.”