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Sony unveils Master Series of 4K HDR TVs for unprecedented picture quality

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Sony has launched a new Master Series of 4K HDR televisions that will deliver a whole new level of picture quality using the company’s multiple proprietary technologies.

The new A9F and Z9F make up the Master series and include the next generation Picture Processor X1 Ultimate which provide picture quality that is the equivalent of a professional- grade monitor used in a motion picture production.

Sony’s goal with the new flagship Master Series is to deliver the highest possible picture quality for home viewers.

Sony has the advantage of being the only consumer electronics manufacturer which is involved in all stages of film production from the lens to lounge room.

The Sony Master Series A9F

And it has taken this long history and expertise to develop the Picture Processor X1 Ultimate to deliver the most faithful picture in the Master Series.

Sony has collaborated with Netflix colour scientists to introduced Netflix Calibrated Mode so the TV can mirror the same picture quality as a studio Master monitor and preserve the director’s original vision.

The Sony Master Series is also CalMAN ready – this is the industry’s leading display calibration software and used by professionals to ensure quality control for content creators in broadcast production and post-production.

The Sony A9F is an OLED TV which has Pixel Contrast Booster on board which maximises the dynamic range by widening the area of colour reproduction at high brightness.

The result is an enhanced picture with extra detail and texture.

The Sony Masters Series Z9F

The TV also incorporates Acoustic Surface, first introduced with the A1 Series, so the sound actually appears to be coming from the screen.

The Sony Z9F incorporates the new X-Wide Angle to ensure picture quality is maintained regardless of the viewing angle.

Also under the hood is X-Motion Clarity to minimise motion blur without sacrificing brightness or detail.

Both TVs are also running the Android TV 8.0 Oreo operating system which allows for hands-free voice search to find information and content.

The A9F and Z9F Master Series televisions will be released in Australia in October. Pricing is yet to be announced.

MASTER Series A9F (65” and 55” models) 4K HDR OLED TV   

  • OLED as display device with Pixel Contrast Booster. 8 million self-illuminating pixels and Sony-original panel controller for OLED bring a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle.
  • Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, that greatly enhances the viewing experience.
  • Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
  • Supports CalMAN’s professional-grade calibration.
  • Vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
  • Android TV 8.0 Oreo Operating System including Android TV with Hands-free Voice Search to find what you want quickly, simply by talking to the TV via built-in microphones. Ask it to help you play TV shows, movies, and more.
  • Dolby Vision HDR brings extraordinary colour, contrast, and brightness to the screen, transforming your viewing experience.
  • Minimalism styled with softness: the screen being a single slate with only a stand in the back to hold it up.

MASTER Series Z9F (75” model) 4K HDR LCD TV

  • Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • X-Wide Angle which minimises the colour change when seen from the side. View faithful shades and hue from wherever you watch the TV.
  • Full-array LED Backlight for ultra-high contrast.
  • X-Motion Clarity keeps fast action clear and smooth. Moving images are precisely controlled to minimise blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
  • Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
  • Supports CalMAN’s professional-grade calibration.
  • Includes X-tended Dynamic Range™ PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness.
  • Vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
  • Android TV 8.0 Oreo Operating System including Android TV with Hands-free Voice Search to find what you want quickly, simply by talking to the TV via built-in microphones. Ask it to help you play TV shows, movies, and more.
  • Dolby Vision HDR brings extraordinary colour, contrast, and brightness to the screen, transforming your viewing experience
  • Clean cable management for table top mount.