Samsung has launched The Frame – a brand new 4K Ultra High Definition TV that takes an entirely new approach to the form factor and technology – can be hung on your wall like piece of artwork.
The Frame is designed to blend into the background in your home and can be customised with interchangeable frames will to suit your décor.
But unlike a regular TV, when The Frame is not in use it doesn’t fade to black but rather switches to Art Mode.
In Art Mode, the TV can display content from a range of digital art pieces or the user’s own content so it looks like a framed piece of artwork.
There are also light and motion sensors on board which can detect if the light in the room has been switched off and if no one is present allowing the TV to switch itself off to save power.
Samsung’s Frame TV is available in 55-inch and 65-inch sizes with three different frame options – white, beige wood and walnut.
The Frame includes access to 100 works of art which had been gathered from 37 international artists and designers and include landscapes, architecture, wildlife, action, drawings and more.
Samsung has included the work of leading Australian artist Sarrita King.
King is well known for her works that celebrate the natural environment of the Northern Territory.
These works and designs will be available to The Frame customers globally.
Additional content will be available via subscription for $5.99 per month or for a one-off purchase of $24.99.
Users can even display their own content including photos via an app on the owner’s smartphone.
Obviously, The Frame is designed to be wall mounted like a work of art and comes with Samsung’s Clear Cable Connection and No Gap Wall Mount so it can be hung anywhere in your living space with ease.
And like a regular television, The Frame can be connected to sources like ultra high definition Blu-ray players, set-top boxes and gaming consoles.
Also on board is the Smart Hub which gives customers access to popular content and streaming services like Netflix, Stan and YouTube.
“The Frame brings new purpose to the television as it can complement any space, at all times,” said Carl Rose, vice president of consumer electronics, Samsung Australia.
“When it is powered on, The Frame offers a premium entertainment experience that our customers have come to love from Samsung televisions. When it is in Art Mode, The Frame becomes a design feature, transforming into something more than what immediately meets the eye.
“The Frame also reflects Samsung’s vision to integrate design and technology with purpose.
“In today’s ever-evolving world, consumers are looking for technology that fits seamlessly into their lifestyles and The Frame is the epitome of this.”
Samsung’s The Frame TV will be available from July and will be priced at $3,299 (55-inch) and $4,699 (65-inch).
The interchangeable frames in beige wood, white and walnut are also available for $299.