The first two customers in the line, 15 year olds Tom Mosca and Wil Batterham, had to get their parent’s permission to set up camp outside the Apple Store 80 hours before doors swung up at 8am.
“Our parents know how much we love this stuff. That’s why they let us do it,” said Mr Mosca.
As is customary at Apple product launches the store staff in their blue t-shirts were clapping and cheering in preparation for the onslaught of customers after the new iPhone 4S.
Staff were working their way up the line handing out cards to help identify the colour and capacity iPhone 4S model they intended to buy.
Anyone who was given a card was assured of getting an iPhone 4S today. There is believed to be a healthy level of stock in Australia to cope with demand.
There were also large crowds gathered outside other Sydney Apple stores in anticipation of the launch.
The biggest lines at Apple Stores were for outright purchases of the iPhone 4S with a shorter lines for those wanting to sign up to a plan.
Telstra, Vodafone, Optus and Virgin Mobile stores were only selling the iPhone 4S on plans. Telstra has also revealed the iPhone 4S set a company pre-sales record.
Best of finding stock going into the weekend will be at one of the 13 Apple Stores in Australia.
The main stores of Telstra, Optus, Vodafone were doing a healthy trade this morning and we found out there were also short lines at the suburban stores.