Modern technology gives us many things.

Fujifilm launches the new X-T3 mirrorless camera

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With all the attention Canon and Nikon have been stealing with their mirrorless camera releases, you’d hope Fujifilm would have something with which to steal the wind from their sails.

As it turns out, though, Fujifilm’s new shooter is more about building on the company’s established mirrorless expertise than breaking new ground.

Announced yesterday, the X-T3 offers plenty of new features for enthusiast photographers.

According to Fujifilm Australia boss Frank Bite, it should find appeal among what he describes as a new group of photographers who love to engage with Instagram but want a camera they can use to “up their game”.

While a hands-on trial run with the camera is yet to be undertaken, all that can be said for now is the specs look impressive.

These are: new APS-C X-Trans CMOS 4 26.1MP sensor and X-Processor 4, new phase detection AF to entire frame, up to 30 fps black-out free, high-speed continuous shooting, new sports finder mode, new monochrome adjustment, new Color Chrome effect and weather-resistant structure.

It will also offer 4K 60P 10-bit video capture.

There’s not much more to report ahead of actually getting hands on one and giving it a run.

However, while the X-T3 was welcome hardware news, here’s something unexpected.

Fujifilm will soon start promoting Fuji Island, which is a small island resort – and by small we’re talking 23 guests – situated in the Fiji island chain.

If you’re looking for an island getaway to fully indulge your photography, then set aside some dosh for this.

It cost $2500 to book (and, presumably, other costs we’ll share as they come to light) which gets accommodation, staff and catering but also a stash of Fujifilm gear to play with and, wait for it… your own personal Fujifilm photographer.

The FujiFilm XT-3 is priced at $2,499 (body only).

More details, including pricing, as they become available.

* Chris Oaten is a professional photographer from Insight Visuals