Apple Stores aren’t about just selling you stuff – the company wants to teach you what to do with its products as well with Today At Apple sessions.
And Apple has just announced more than 50 new sessions and three new and expanded formats – Skills, Walks and Labs – new group sessions that allow customers to gets hands-on with things like photography, video, music, coding, art, design and even app development.
Apple’s approach with its products has always been to empower its customers to create, to be inspired and to achieve.
“Since the beginning, Today at Apple has been about educating and inspiring the communities we serve,” said Angela Ahrendts, Apple’s senior vice president of Retail.
“These new sessions are an opportunity to unlock the creative potential in all of our customers.
“There is a session for everyone at Today at Apple and we can’t wait to see what you will create.”
The new Today At Apple sessions are free and allow customers be guided by world-class creators.
Skills sessions are aimed at users interested in learning something new and creative like editing photos on an iPhone and creating videos with Clips.
The new sessions will include creating chords with GarageBand, sketching ideas in Notes and photo editing techniques.
Walks, as its name suggest, involves a walk outside the store with a creative professional and practice new skills with photography, music or health.
New Walks will include capturing cinematic shots, creating soundscapes with GarageBand and a health and fitness walk.
In Labs, customers can experiment with creative techniques and start a brand new project.
Today At Apple is open to customers of all ages and is a great resource for families and kids who are interested in photography, coding, art, design and more.
It also includes sessions specifically developed for educators and enable teachers to learn new ways of bringing technology into their classroom.
To find and register for a session visit www.apple.com/today.