- Category: Internet
23 Mar 2013
- Written by Stephen Fenech
If you’d like a few freebies then head over to the new site PINCHme which gives away leading brand products to trial free of charge.
The site has just launched and, once users sign up for free, they can choose from a range of products from well-known brands in categories that include health, lifestyle, beauty and food.
Products are delivered by Australia Post within seven days and members are then invited to revisit the website within 30 days to answer six simple questions to provide feedback for that particular item.
PINCHme users personal information is not shared or associated with their responses. These anonymous responses are passed along to the participating brands.
“PINCHme is pioneering an innovative sampling and digital platform in an effort to give Australian consumers a voice,” executive chairman, Jeremy Reid says.
“So far we’ve been delighted with the excitement from our new members.
“Equally, it’s a fantastic tool for the brands involved to gain valuable consumer feedback on their new products.
“We have seen a substantial increase in enquiries from household brands wishing to jump on board following the successful pre-launch.”
eBay has already become a strategic partner of PINCHme to make the service available to its 7.3 million Australian members who visit the site each month.
By the end of 2013 PINCHme is hoping to partner with more than 100 different companies.
“For us it’s about the evolution of marketing. We know brands are looking for better, smarter and more efficient ways to connect with consumers,” said Melissa Dean, PINCHme’s commercial director.
“By aligning with digitally fit clients, it means that we can stay at pace with the consumer marketplace and help brands deepen their relationship with grocery buyers online.”
Customers can go to www.pinchme.com.au to sign up.